Uji Validitas dan Uji Reliabilitas Terhadap Faktor-Faktor yang Mempengaruhi Wisatawan Terhadap Pemilihan Wisata Halal

Popy Meilina; Yana Adharani; Ardiansyah Dores

Penulis

Popy Meilina Universitas Muhammadiyah Jakarta
Yana Adharani Universitas Muhammadiyah Jakarta
Ardiansyah Dores Universitas Muhammadiyah Jakarta

Kata Kunci:

Turis, Halal, SPSS

Abstrak

Finding a right strategy to attract tourists is important for tourism businesses. Seeing that the majority of Indonesian population is Muslim, making tourism businesses hold a halal tour. However, it is also necessary to know the factors of tourists choosing a tourist destination so that tourism actors can make travel plans that make tourists choose them. So as to support this research, a questionnaire has been distributed to 50 potential tourists whose contents consist of respondent profiles, market conditions, marketing mix which consists of: products offered, prices, travel locations, promotions carried out, employees, programs offered, and cooperation. Questionnaires were processed with SPSS, based on the validity and reliability tests showed that respondents gave positive results for 27 variabels with Cronbach's Alpha about 0.841 and KMO 0.725.

Unduhan

Data unduhan belum tersedia.

Biografi Penulis

Popy Meilina, Universitas Muhammadiyah Jakarta

Program Studi Teknik Informatika

Fakultas Teknik

Yana Adharani, Universitas Muhammadiyah Jakarta

Program Studi Teknik Informatika

Fakultas Teknik

Ardiansyah Dores, Universitas Muhammadiyah Jakarta

Program Studi Teknik Informatika

Fakultas Teknik

Referensi

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Pitana, I. G., & Diarta, I. S. (2009). Pengantar Ilmu Pariwisata. Andi Yogyakarta.

Syakhala, A. R., Puspitaningrum, D., & Purwandari, E. P. (2015, November). Perbandingan Metode Principle Component Anlysis (PCA) Dengan Metode Hidden Markov Model (HMM) Dalam Pengenalan Identitas Seseorang Melalui Wajah. Jurnal Rekursif, Volume 3 No 2.

Yusendra, M. E. (2015, Januari). Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pemilihan Destinasi Wisata Bagi Wisatawan Domestik Nusantara. Jurnal Magister Managemen Volume 1 No 1.