The Influence of Sales Distribution Efficiency on Batik Pamekasan Products Using Data Envelopment Analysis (DEA) Method

Authors

  • Mita Dwi Purwanti Industrial Engineering, Trunojoyo Madura University
  • Indra Cahyadi Industrial Engineering, Trunojoyo Madura University
  • Ika Deefi Anna Industrial Engineering, Trunojoyo Madura University

Keywords:

distribusi, batik, DMU, distribution, batik, DMU

Abstract

Batik Pamekasan is located in a small village so that buyer access is difficult, besides that it does not measure the efficiency level in each distribution area so that the profit is not optimal. The purpose of this study is to determine the level of efficiency of Pamekasan batik sales distribution using the Data Envelopment Analysis (DEA) method and provide suggestions for improvement in increasing the level of efficiency. The results obtained for the 100% efficient regions are DMU 4, DMU 5, DMU 6, DMU 7, DMU 8 range green. The inefficient regions are DMU 1, DMU 2, the efficiency score is 74.8%, 41.7% range red while DMU 3, DMU 9 the efficiency score is 90.99% range amber. Proposed improvements make rules limiting the purchase of batik products below 500 pieces for low quality, making centers close to customers so that access to purchases is easy and saves distribution costs.

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Author Biographies

Mita Dwi Purwanti, Industrial Engineering, Trunojoyo Madura University

Industrial Engineering student at Trunojoyo Madura University

Indra Cahyadi, Industrial Engineering, Trunojoyo Madura University

Industrial Engineering student at Trunojoyo Madura University.

Ika Deefi Anna, Industrial Engineering, Trunojoyo Madura University

Industrial Engineering student at Trunojoyo Madura University.

References

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Published

2023-12-13

How to Cite

Mita Dwi Purwanti, Indra Cahyadi, & Ika Deefi Anna. (2023). The Influence of Sales Distribution Efficiency on Batik Pamekasan Products Using Data Envelopment Analysis (DEA) Method. Prosiding Seminar Nasional Teknoka, 8, 1–9. Retrieved from https://journal.uhamka.ac.id/index.php/teknoka/article/view/13775

Issue

Vol. 8 (2023): Proceeding of TEKNOKA National Seminar - 8

Section

Teknik Mesin

License

Copyright (c) 2023 Prosiding Seminar Nasional Teknoka

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