Main Article Content
Abstract
Background: SDU Permata Mulia is faced with a big challenge to be able to compete and survive amidst the competition of educational institutions and the increasing selectivity of parents in choosing the best school/educational institution for their children. Efforts are needed to strengthen the school by compiling a profile, curriculum, PjBL theme, and branding the school through mass media. This community service activity aims to provide assistance in Strengthening the Profile and Curriculum Based on Excellence at SDU Permata Mulia to produce an agreed outcome. Method: Permanent participants in the activity are the principal and teachers, totaling 12 people. Certain activities are also attended by the Muhammadiyah Branch Leadership, parents of students, and the school's Board of Trustees. Activities are carried out in the form of training (delivery of materials), practice, and assistance until a product is produced. Data is obtained by documenting activities and products. Funds are analyzed using qualitative descriptive methods. Results: (1) a workshop on compiling and determining the school profile, (2) a workshop on compiling and determining the curriculum; (3) the PjBL Phase A theme was produced and (4) the publication/promotion of school activities through mass media. Conclusion: Producing can important achievements, including the preparation of a school profile as a strategic promotional tool, the development of an innovative curriculum that is in line with 21st century competencies and Islamic values, the implementation of relevant PjBL themes for meaningful learning, and journalism training for teachers that strengthen school branding through news publications in various media.
Keywords
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© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).
References
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References
Alifah, S. (2021). Peningkatan Kualitas Pendidikan Di Indonesia Untuk Mengejar Ketertinggalan Dari Negara Lain Education in Indonesia and Abroad: Advantages and Lacks. CERMIN: Jurnal Penelitian, 5(1), 113–123. https://doi.org/10.36841/cermin_unars.v5i1.968
Aly, A. (2018). Model Pengembangan Sekolah Muhammadiyah Berkualitas Melalui Transformasi Kurikulum AIK. Profetika, 20(1), 41–53. https://doi.org/10.23917/profetika.v20i1.8947
Amiruddin Siahaan, Syukri, M., Nazri, E., & Azmar, A. (2022). Peningkatan Kualitas Pendidikan Sekolah Unggulan dan Perguruan Tinggi. EDUKASIA: Jurnal Pendidikan Dan Pembelajaran, 3(2), 175–193. https://doi.org/10.62775/edukasia.v3i2.78
Arman, D., & Deswita, M. (2023). The History of Muhammadiyah School in Tanjungpinang. Journal of Philology and Historical Review, 1(1), 54–65. https://doi.org/10.61540/jphr.v1i1.40
Arrosyad, M. I., & Sugiarti, S. (2020). The Jejak Kebangkitan SD Muhammadiyah Tertua Dibumi Serumpun Sebalai. Tarbawy : Jurnal Pendidikan Islam, 7(1), 33–41. https://doi.org/10.32923/tarbawy.v7i1.1176
As’a, A., Taufiqurrahman, T., & Hamidi, A. (2023). Upaya Sekolah Dalam Menghadapi Tantangan Globalisasi. Prima Magistra: Jurnal Ilmiah Kependidikan, 4(2), 170–176. https://doi.org/10.37478/jpm.v4i2.2636
Husamah, H., Rahardjanto, A., Lestari, N., & Hadi, S. (2024). Penguatan Scientific Branding SMP MBS Jombang Untuk Meningkatkan Daya Saing Sekolah Muhammadiyah. Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat, 9(1), 90–102. https://doi.org/10.36312/linov.v9i1.1691
Irdiyanti, D. T., Haryono, H., Oktorina, N., & Awalya, A. (2023). Qualitative study on private school branding in Indonesia: Identifying barriers and strategies for school branding. International Journal of Advanced and Applied Sciences, 10(12), 100–108. https://doi.org/10.21833/ijaas.2023.12.012
Islah, K. (2022). Proses Kaderisasi Pembentukan Generasi Milenial Cendekia Yang Berjiwa Agile Leadership Pada Organisasi Di Era 4.0. Kebijakan: Jurnal Ilmu Administrasi, 13(2), 118–128. https://doi.org/10.23969/kebijakan.v13i2.5276
Jannah, M., Krisdiyanto, G., Prehantina, I., Alfiani, M., Triayudha, A., Rusdiana, I., Kholiq, A., Nurdyansyah, Fahyuni, E., & Udin, B. (2020). Inovasi Pembelajaran Sekolah Unggul. In Umsida Press.
Kosim, M. (2001). Pendidikan Islam di Singapura:Studi Kasus Madrasah al-Juneid al-Islamiyah. Al-Tahrir: Jurnal Pemikiran Islam, 11(2), 433–455. https://doi.org/10.21154/al-tahrir.v11i2.43
Lutfiana, V., Wulandari, T. D., & Latifah, N. (2024). Keterampilan Membangun dan Mengembangkan Bakat Minat Siswa dan Sumber Daya Manusia di Lembaga Pendidikan. Al-Wildan: Jurnal Manajemen Pendidikan Islam, 2(1), 48–56. https://doi.org/10.57146/alwildan.v2i1.1570
Luthfia, H. U., & Triono Ali Mustofa. (2024). Upaya Meningkatkan Prestasi Akademik dan Non-Akademik Peserta Didik Melalui Manajemen Kesiswaan di SMA Al-Islam 1 Surakarta. Didaktika: Jurnal Kependidikan, 13(2), 1609–1616. https://doi.org/10.58230/27454312.622
Magdalena, I., Ramadanti, F., & Rossatia, N. (2020). Upaya Pengembangan Bakat Atau Kemampuan Siswa Sekolah Dasar Melalui Ekstrakurikuler. Jurnal Pendidikan dan Sains, 2(2), 230–243.
Marlina, L. (2012). Kajian Terhadap Perkembangan Sekolah Muhammadiyah. Ta’dib, 17(1), 103–124.
Nasir B, M., & Malli, R. (2022). Manajemen Pengembangan Bakat Dan Minat Pada Peserta Didik Sekolah Menengah Atas Islam Terpadu Al-Fityan School Gowa. Education and Learning Journal, 3(2), 124. https://doi.org/10.33096/eljour.v3i2.179
Newman, T. P., & Beets, B. (2023). Exploring the brand of science: implications for science communication research and practice. Journal of Science Communication, 22(2), 1–18. https://doi.org/10.22323/2.22020205
Nurlina, N., Nurdin, D., & Prihatin, E. (2023). Strategi Peningkatan Daya Saing melalui Program Pembelajaran Berbasis Pendidikan Islam. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 7(5), 6052–6064. https://doi.org/10.31004/obsesi.v7i5.4660
Nurokhim. (2018). Merancang Sekolah Islam/Madrasah Unggulan Pada Masa Kekinian Kajian Tematis Qur’an Dan Hadits. Tarbawi: Jurnal Studi Pendidikan Islami, 17(1).
Rahmawati, D., Fanisyah, E., Chaeruman, U. A., Suwarno, S., & Wicaksono, D. (2022). Research Trends of Branding In The Context of Eduation: A Bibliometric Analysis. AL-ISHLAH: Jurnal Pendidikan, 14(4), 5933–5944. https://doi.org/10.35445/alishlah.v14i4.2101
Rusman, & Tualeka, M. W. N. (2018). Studi Pengelolaan Pendidikan Menengah Muhammadiyah di Surabaya. Tadarus : Jurnal Pendidikan Islam, 7(2), 1–18. https://doi.org/10.30651/td.v7i2.2486
Sakti, H., & Ariati, J. (2014). Peningkatan Daya Saing Siswa Menengah Kejuruan Swasta melalui Pelatihan Regulasi Diri. Jurnal Psikologi, 41(1), 89–100. https://doi.org/10.22146/jpsi.6960
Sukmawati, H. (2018). Pemberdayaan Masyarakat dalam Dunia Pesantren. Jurnal Pendidikan Dan Studi Islam, 4(1), 71–77. https://doi.org/10.59638/ash.v4i1.158
Sulistyawati, K., & Supriyanto. (2023). Strategi Sekolah Dalam Meningkatkan Prestasi Peserta Didik di SMA Negeri 1 Bojonegoro. Jurnal Inspirasi Manajemen Pendidikan, 11(1), 251–264.
Syuhud, S. (2019). Sekolah Unggulan Tuntutan Pendidikan Global. Bidayatuna, 2(1), 16–34. https://doi.org/10.36835/bidayatuna.v2i1.359
Syukkur, A. (2021). Sekolah Unggulan: Pendekatan Pengembangan Kapasitas Sekolah. JOIES (Journal of Islamic Education Studies), 6(1), 1–19. https://doi.org/10.15642/joies.2021.6.1.1-19
Zayyini Rusyda Mustarsyidah, & Sugiyar. (2022). Manajemen Program Kelas Unggulan Untuk Meningkatkan Daya Saing MTsN 1 Dan MTsN 2 Ponorogo. Excelencia: Journal of Islamic Education & Management, 2(02), 137–152. https://doi.org/10.21154/excelencia.v2i02.1229