Main Article Content
Abstract
Background: In the current era, many people are faced with various conveniences on various platforms that are provided to obtain something without having to go to the seller's place or to the shop. One type of business that is in great demand or is often used on various digital platforms, namely the convenience of frozen food. Method: Qualitative method, while the data collection method uses interview techniques, direct observation. Results: This food business is also a very easy business, you could even say it's a business that can be done by everyone, even those who haven't been able to make it, it's just that it takes courage and also tenacity in managing the business like the efforts made by Mrs. Ema who opened a food business with a unique name, namely "Ceuems Frozen Food" with the business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly . hope that this name will be easily remembered by buyers or consumers besides them taste that is presented in the food. Conclusion: Mrs. Ema's business is an MSME business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly .
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References
Abbas Sunarya, et al. (2011). Kewirausahaan. CV Andi Offset.
Aina, A. Q., Suwarsinah, H. K., & Burhanuddin, B. (2018). Faktor-Faktor Yang Mempengaruhi Perilaku
Wirausaha Mompreneur (Studi Kasus : Komunitas Bunda Online). Forum Agribisnis, 8(1), 17–34.
https://doi.org/10.29244/fagb.8.1.17-34
Alma, B. (2009). Kewirausahaan Untuk Mahasiswa dan Umum.
Castells, M. (2000). Materials for an exploratory theory of network society’. British Journal of Sociology., 5-24.
Corbett, A. C. (2005). Experiential Learning within the Process of Opportunity Identification and Exploitation. 29(4),
–491. https://doi.org/10.1111/j.1540-6520.2005.00094.x
Demircioglu, M. A. C. (2020). Entrepreneurship in public organizations: the role of leadership behavior.
Small Bussines Economic, 57, 1107–1123.
Dwijayanti, R. (2017). Pengaruh Pendidikan Kewirausahaan, Locus of Control, Dan Kebutuhan Berprestasi
Terhadap Pembentukan Sikap Kewirausahaan Mahasiswa. Jurnal Ekonomi Pendidikan Dan
Kewirausahaan, 3(2), 170. https://doi.org/10.26740/jepk.v3n2.p170-180
Dzulfikri, A., & Kusworo, B. (2017). Sikap, Motivasi, dan Minat Berwirausaha Mahasiswa di Surabaya. JKMP
(Jurnal Kebijakan Dan Manajemen Publik), 5(2), 183–200. https://doi.org/10.21070/jkmp.v5i2.1310
Elgar, E. (2004). Informationalism, Networks, and the Network Society : a Theoretical Blueprint. The Network
Society: A Cross-Cultural Perspective, 1–73.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Lee., Craig, Hallak, R. (2020). Investigating the effects of offline and online social capital on tourism SME
performance: A mixed-methods study of New Zealand entrepreneurs. Tourism Management, 80,
Lévesque, M., & Stephan, U. (2020). It’s Time We Talk About Time in Entrepreneurship. Entrepreneurship:
Theory and Practice, 44(2), 163–184. https://doi.org/10.1177/1042258719839711
Liu, C.-H. S. H. (2020). Discovering differences in the relationship among social entrepreneurial orientation,
extensions to market orientation and value co-creation – The moderating role of social entrepreneurial
self-efficacy. Journal of Hospitality and Tourism Management, 42, 97–106.
Mumammad Rustam. (2017). Network Society, Internet, dan Aktifitas Komunikasi Masyarakat. Studi
Komunikasi Media, 21(2), 165–180.
No Name. (2023). Pemkot Depok Konsen terhadap Perkembangan UMKM. Berita Depok.
https://berita.depok.go.id/pemkot-depok-konsen-terhadap-perkembangan-umkm
Nopriadi, S., Khairinal, K., & Rosmiati, R. (2022). Effect Self Efficacy, Entrepreneurship Education and
Subjective Norms on Student Entrepreneurship Behavior Fkip Jambi University. Jurnal Pengabdian Dan
Kewirausahaan, 6(2), 99–108. https://doi.org/10.30813/jpk.v6i2.3748
Panicha Hatthakijphong, H.-I. T. (2019). Prioritizing successful entrepreneurial skills: An emphasis on the
perspectives of entrepreneurs versus aspiring entrepreneurs. This Leading International Journal, 34.
https://doi.org/10.1016/j.tsc.2019.100603
Papulová, Z., & Papula, J. (2015). Entrepreneurship in the Eyes of the Young Generation. Procedia Economics
and Finance, 34(15), 514–520. https://doi.org/10.1016/s2212-5671(15)01662-7
Reames, K. L. (2007). Women and Race in Contemporary U.S. Writing. In American Literature Readings in the
st Century. Palgrave Macmilan
Ruiz, J., Olivieri, G., De Vree, J., Bosma, R., Willems, P., Reith, J. H., Eppink, M. H. M., Kleinegris, D. M. M.,
Wijffels, R. H., & Barbosa, M. J. (2016). Towards industrial products from microalgae. Energy and
Environmental Science, 9(10), 3036–3043. https://doi.org/10.1039/c6ee01493c
Solehudin. (2023). Entrepreneur, Dinamika Sosial Ekonomi Bisnis Kos Di Perkotaan. Uhamka Press.
Solehudin et.al. (2023). Building An Entrepreneurship Mindset Through Social Science Entering The Society
. 0 Era ( Critical Review E ntrepreneurship Urgency At Sps Uhamka Jakarta ) Social Science Entering
The Society 5 . 0 Era ( Critical Review E ntrepreneurship Urgency At Sps. 6–7.
Solehudin, R. H. (2021). Ketahanan Sosial Ekonomi Dan Pendidikan Di Era New Normal : Studi Kasus
Penguatan Budaya Gotong Royong. Jurnal Penelitian Dan Penilaian Pendidikan (JPPP), 3(2).
Solehudin, R. H. (2022). Optimization of Business Strategies for Residential Properties. KnE Social Sciences.
https://doi.org/10.18502/kss.v7i12.11521
Ujunwa, D., Uche, M., & Oluwaseyi, J. (2020). Entrepreneurial potential self-assessment in times of COVID19: Assessing readiness, engagement, motivations and limitations among young adults in Nigeria.
Ianna Journal of Interdisciplinary Studies, 2(1), 2735–9891.
Zimmerer, T. W. (1996). Entrepreneurship and new venture formation. In Entrepreneur. ublisher PrenticeHall International.