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Submitted
3 July 2023
Accepted
20 July 2023
Published
17 August 2023
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Abstract

Background: In the current era, many people are faced with various conveniences on various platforms that are provided to obtain something without having to go to the seller's place or to the shop. One type of business that is in great demand or is often used on various digital platforms, namely the convenience of frozen food. Method: Qualitative method, while the data collection method uses interview techniques, direct observation. Results: This food business is also a very easy business, you could even say it's a business that can be done by everyone, even those who haven't been able to make it, it's just that it takes courage and also tenacity in managing the business like the efforts made by Mrs. Ema who opened a food business with a unique name, namely "Ceuems Frozen Food" with the business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly . hope that this name will be easily remembered by buyers or consumers besides them taste that is presented in the food. Conclusion: Mrs. Ema's business is an MSME business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly .

Keywords

Competition Frozen food Online marketing Frozen food pemasaran online Persaingan

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© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

How to Cite
Solehudin, R. H., Gunawan, R., Ulumuddin, Kodir, A., Muttaqin, A., Tolkhah, L. M., & Mahfuddin, C. (2023). Strategi Pemasaran Online Usaha Mikro Kecil Menengah (UMKM) CeuEms Frozen Food di Beji Depok dalam Menghadapi Persaingan Usaha. Jurnal SOLMA, 12(2), 459–467. https://doi.org/10.22236/solma.v12i2.12049
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