Article Sidebar

Submitted
3 July 2023
Accepted
20 July 2023
Published
17 August 2023
Download
PDF
Statistic
Read Counter : 160

Downloads

Download data is not yet available.

Main Article Content

Abstract

Background: In the current era, many people are faced with various conveniences on various platforms that are provided to obtain something without having to go to the seller's place or to the shop. One type of business that is in great demand or is often used on various digital platforms, namely the convenience of frozen food. Method: Qualitative method, while the data collection method uses interview techniques, direct observation. Results: This food business is also a very easy business, you could even say it's a business that can be done by everyone, even those who haven't been able to make it, it's just that it takes courage and also tenacity in managing the business like the efforts made by Mrs. Ema who opened a food business with a unique name, namely "Ceuems Frozen Food" with the business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly . hope that this name will be easily remembered by buyers or consumers besides them taste that is presented in the food. Conclusion: Mrs. Ema's business is an MSME business that is still managed conventionally and as is, it still requires a lot of modern business management touches, if it is managed with a touch of modern technologybased (digital) management and so on, God willing, Pak Khoirul's business will grow rapidly .

Keywords

Competition Frozen food Online marketing Frozen food pemasaran online Persaingan

Article Details

License
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

How to Cite
Solehudin, R. H., Gunawan, R., Ulumuddin, Kodir, A., Muttaqin, A., Tolkhah, L. M., & Mahfuddin, C. (2023). Strategi Pemasaran Online Usaha Mikro Kecil Menengah (UMKM) CeuEms Frozen Food di Beji Depok dalam Menghadapi Persaingan Usaha. Jurnal SOLMA, 12(2), 459–467. https://doi.org/10.22236/solma.v12i2.12049
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abbas Sunarya, et al. (2011). Kewirausahaan. CV Andi Offset.
  2. Aina, A. Q., Suwarsinah, H. K., & Burhanuddin, B. (2018). Faktor-Faktor Yang Mempengaruhi Perilaku
  3. Wirausaha Mompreneur (Studi Kasus : Komunitas Bunda Online). Forum Agribisnis, 8(1), 17–34.
  4. https://doi.org/10.29244/fagb.8.1.17-34
  5. Alma, B. (2009). Kewirausahaan Untuk Mahasiswa dan Umum.
  6. Castells, M. (2000). Materials for an exploratory theory of network society’. British Journal of Sociology., 5-24.
  7. Corbett, A. C. (2005). Experiential Learning within the Process of Opportunity Identification and Exploitation. 29(4),
  8. –491. https://doi.org/10.1111/j.1540-6520.2005.00094.x
  9. Demircioglu, M. A. C. (2020). Entrepreneurship in public organizations: the role of leadership behavior.
  10. Small Bussines Economic, 57, 1107–1123.
  11. Dwijayanti, R. (2017). Pengaruh Pendidikan Kewirausahaan, Locus of Control, Dan Kebutuhan Berprestasi
  12. Terhadap Pembentukan Sikap Kewirausahaan Mahasiswa. Jurnal Ekonomi Pendidikan Dan
  13. Kewirausahaan, 3(2), 170. https://doi.org/10.26740/jepk.v3n2.p170-180
  14. Dzulfikri, A., & Kusworo, B. (2017). Sikap, Motivasi, dan Minat Berwirausaha Mahasiswa di Surabaya. JKMP
  15. (Jurnal Kebijakan Dan Manajemen Publik), 5(2), 183–200. https://doi.org/10.21070/jkmp.v5i2.1310
  16. Elgar, E. (2004). Informationalism, Networks, and the Network Society : a Theoretical Blueprint. The Network
  17. Society: A Cross-Cultural Perspective, 1–73.
  18. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
  19. Lee., Craig, Hallak, R. (2020). Investigating the effects of offline and online social capital on tourism SME
  20. performance: A mixed-methods study of New Zealand entrepreneurs. Tourism Management, 80,
  21. Lévesque, M., & Stephan, U. (2020). It’s Time We Talk About Time in Entrepreneurship. Entrepreneurship:
  22. Theory and Practice, 44(2), 163–184. https://doi.org/10.1177/1042258719839711
  23. Liu, C.-H. S. H. (2020). Discovering differences in the relationship among social entrepreneurial orientation,
  24. extensions to market orientation and value co-creation – The moderating role of social entrepreneurial
  25. self-efficacy. Journal of Hospitality and Tourism Management, 42, 97–106.
  26. Mumammad Rustam. (2017). Network Society, Internet, dan Aktifitas Komunikasi Masyarakat. Studi
  27. Komunikasi Media, 21(2), 165–180.
  28. No Name. (2023). Pemkot Depok Konsen terhadap Perkembangan UMKM. Berita Depok.
  29. https://berita.depok.go.id/pemkot-depok-konsen-terhadap-perkembangan-umkm
  30. Nopriadi, S., Khairinal, K., & Rosmiati, R. (2022). Effect Self Efficacy, Entrepreneurship Education and
  31. Subjective Norms on Student Entrepreneurship Behavior Fkip Jambi University. Jurnal Pengabdian Dan
  32. Kewirausahaan, 6(2), 99–108. https://doi.org/10.30813/jpk.v6i2.3748
  33. Panicha Hatthakijphong, H.-I. T. (2019). Prioritizing successful entrepreneurial skills: An emphasis on the
  34. perspectives of entrepreneurs versus aspiring entrepreneurs. This Leading International Journal, 34.
  35. https://doi.org/10.1016/j.tsc.2019.100603
  36. Papulová, Z., & Papula, J. (2015). Entrepreneurship in the Eyes of the Young Generation. Procedia Economics
  37. and Finance, 34(15), 514–520. https://doi.org/10.1016/s2212-5671(15)01662-7
  38. Reames, K. L. (2007). Women and Race in Contemporary U.S. Writing. In American Literature Readings in the
  39. st Century. Palgrave Macmilan
  40. Ruiz, J., Olivieri, G., De Vree, J., Bosma, R., Willems, P., Reith, J. H., Eppink, M. H. M., Kleinegris, D. M. M.,
  41. Wijffels, R. H., & Barbosa, M. J. (2016). Towards industrial products from microalgae. Energy and
  42. Environmental Science, 9(10), 3036–3043. https://doi.org/10.1039/c6ee01493c
  43. Solehudin. (2023). Entrepreneur, Dinamika Sosial Ekonomi Bisnis Kos Di Perkotaan. Uhamka Press.
  44. Solehudin et.al. (2023). Building An Entrepreneurship Mindset Through Social Science Entering The Society
  45. . 0 Era ( Critical Review E ntrepreneurship Urgency At Sps Uhamka Jakarta ) Social Science Entering
  46. The Society 5 . 0 Era ( Critical Review E ntrepreneurship Urgency At Sps. 6–7.
  47. Solehudin, R. H. (2021). Ketahanan Sosial Ekonomi Dan Pendidikan Di Era New Normal : Studi Kasus
  48. Penguatan Budaya Gotong Royong. Jurnal Penelitian Dan Penilaian Pendidikan (JPPP), 3(2).
  49. Solehudin, R. H. (2022). Optimization of Business Strategies for Residential Properties. KnE Social Sciences.
  50. https://doi.org/10.18502/kss.v7i12.11521
  51. Ujunwa, D., Uche, M., & Oluwaseyi, J. (2020). Entrepreneurial potential self-assessment in times of COVID19: Assessing readiness, engagement, motivations and limitations among young adults in Nigeria.
  52. Ianna Journal of Interdisciplinary Studies, 2(1), 2735–9891.
  53. Zimmerer, T. W. (1996). Entrepreneurship and new venture formation. In Entrepreneur. ublisher PrenticeHall International.

Most read articles by the same author(s)