Article Sidebar

Submitted
8 September 2025
Accepted
15 October 2025
Published
5 December 2025
Download
PDF (Bahasa Indonesia)
Statistic
Read Counter : 53 Download : 29

Downloads

Download data is not yet available.

Main Article Content

Abstract

Background: UKM Sinar Mutiara menghadapi permasalahan dalam kemasan produk kupuk ikan yang tradisional, strategi pemasaran produk yang masih konvensional, dan kurangnya pengetahuan sertifikasi Halal. Pengabdian ini bertujuan untuk meningkatkan inovasi repacking produk krupuk ikan. Metode: Penyuluhan dan pelatihan langsung meliputi sosialisasi Inovasi Repacking Produk Krupuk Ikan, Sosialisasi pemasaran melalui digitalisasi, sosialisasi pemdampingan dan sertifikasi halal sebagai peningkatan mutu dan daya saing pada produk krupuk ikan UKM Sinar Mutiara. Kegiatan ini dilakukan pada UKM Sinar Mutiara yang beranggotakan 5 orang. Hasil: Mitra telah memahami tentang Inovasi Repacking Produk krupuk ikan, dan memahami Pemasaran produk melaui digitalisasi sehingga dapat memasarkan produk krupuk ikan, selain itu juga mengetahui prosedur pengajuan sertifikasi Halal. Hasil evaluasi menujukkan peningkatan pengetahuan dan ketrampilan peserta dari 35% (Pretest) menjadi 100% (Posttest). Kesimpulan: Dengan peningkatan capaian hingga 96%, program pemberdayaan masyarakat ini menunjukkan peningkatan yang signifikan, terutama melalui inovasi repacking sebesar 72% dan peningkatan pemasaran digital.  Selain itu, melalui kolaborasi Quad-Helix antara universitas, UKM Sinar Mutiara, Dinas Perikanan, dan sektor swasta, program ini mencakup pendampingan sertifikasi halal dan penguatan kelembagaan.  Terbukti bahwa metode terintegrasi yang menggabungkan inovasi kemasan, digitalisasi pemasaran, dan pendampingan sertifikasi halal berhasil menyelesaikan masalah kemasan tradisional dan meningkatkan daya saing produk krupuk ikan UKM Sinar Mutiara di pasar kontemporer.

Keywords

Daya Saing Inovasi Repacking Pelatihan Pendampingan UKM Sinar Mutiara Daya Saing Inovasi Repacking Pelatihan Pendampingan UKM Sinar Mutiara

Article Details

License
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

© 2025 Oleh authors. Lisensi Jurnal SOLMA, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

How to Cite
Naim, A., Zuhro, S. F., Nurhillal, Z., Ramadhoni, D. N., & Maesaroh, S. (2025). Pengembangan Inovasi Repacking dan Pemasaran Melalui Digitalisasi untuk meningkatkan daya Saing Pada Produk Krupuk Ikan UKM Sinar Mutiara . Jurnal SOLMA, 14(3), 4558–4570. https://doi.org/10.22236/solma.v14i3.20751
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Ahmad, N., & Shariff, S. M. (2016). Supply Chain Management: Sertu Cleansing for Halal Logisitics Integrity. Procedia Economics and Finance, 37, 418–425. https://doi.org/10.1016/s2212-5671(16)30146-0
  2. Ayokunmi, L. A., Abu Seman, N. A., Rashid, U. K., & Mohamad, A. (2025). The Role of Social Media Marketing as an ICT Tool in Improving Supply Chain Sustainability of SMEs: A Systematic Literature Review. Procedia Computer Science, 253, 1392–1401. https://doi.org/10.1016/j.procs.2025.01.201
  3. Clemente-Almendros, J. A., Pelaez, A. D., Quispe, G. C., & Velarde Molina, J. F. (2025). Emerging countries could be different for MSMES: Digitalization and the mediation effects of innovation confronted to environmental practices. International Journal of Innovation Studies. https://doi.org/10.1016/j.ijis.2025.08.001
  4. Constantinides, E., & Stagno, M. C. Z. (2012). Higher Education Marketing. International Journal of Technology and Educational Marketing, 2(1), 41–58. https://doi.org/10.4018/ijtem.2012010104
  5. Gedikli, A., Sharma, G. D., Erdoğan, S., & Hammoudeh, S. (2024). Artificial intelligence, disruption of financial markets and natural resources economy in the digital era. In Resources Policy (Vol. 92). Elsevier Ltd. https://doi.org/10.1016/j.resourpol.2024.104953
  6. Halim, M. ‘Afifi bin Ab., Mohd, K. W. binti, Salleh, M. M. M., Yalawae, A., Omar, T. S. M. N. S., Ahmad, A., Ahmad, A. A. binti, & Kashim, M. I. A. bin M. (2014). Consumer Protection of Halal Products in Malaysia: A Literature Highlight. Procedia - Social and Behavioral Sciences, 121, 68–78. https://doi.org/10.1016/j.sbspro.2014.01.1109
  7. Handayani, V. A., Wibowo, S. A., Rahman, T., Anggraeni, A. S., Sulistyono, E., Hayati, N., Lunardi, L., & Asikin, N. (2025). Peningkatan Kapasitas Pengolahan Data Penjualan dan Analisis Tren Pasar untuk Optimalisasi Strategi Bisnis di CV Sabila Craft Batam. Jurnal SOLMA, 14(2), 2194–2202. https://doi.org/10.22236/solma.v14i2.18357
  8. Hemsley-Brown, J. (2016). Higher Education Market Segmentation. In Encyclopedia of International Higher Education Systems and Institutions (pp. 1–3). Springer Netherlands. https://doi.org/10.1007/978-94-017-9553-1_33-1
  9. Indah Ruwaida, F. (2024). Upaya Peningkatan Nilai Jual Produk Makanan Ringan Melalui Inovasi Packaging (Vol. 8, Issue 1). http://ejournal.urindo.ac.id/index.php/PAMAS
  10. Ivens, B. S., Pardo, C., & Wei, R. (2024). Exclusion and inclusion on business markets: Impacts of the Internet-Of-Things (IoT). Industrial Marketing Management, 123(September), 108–118. https://doi.org/10.1016/j.indmarman.2024.09.004
  11. Kumar, S., Goel, U., Joshi, P., & Johri, A. (2024). Factors affecting Information & Communication Technology (ICT) adoption among MSMEs. Journal of Open Innovation: Technology, Market, and Complexity, 10(1). https://doi.org/10.1016/j.joitmc.2023.100205
  12. Kurniawan, R., Fajar, F., & Kurli, A. (2025). Pelatihan Konten Manajemen Komunikasi Digital pada Entitas Wisata Mangrove Kedatim Kabupaten Sumenep berbasis Blue Economy. Jurnal SOLMA, 14(2), 1629–1640. https://doi.org/10.22236/solma.v14i2.18582
  13. Lestari, N. S., Rosman, D., & Triana, I. (2024). Analyzing the Effect of Innovation and Strategic Planning on MSME Performance, Utilizing Technology Adoption as a Moderator. Procedia Computer Science, 245(C), 500–507. https://doi.org/10.1016/j.procs.2024.10.276
  14. Maniendaran, S. K., Ahmad, A. R., Mohamad, A., Abu Seman, N. A., Rashid, U. K., & Mohamad, A. (2025). Managing Workplace Conflict for Enhancing Employee Satisfaction in MSMEs. Procedia Computer Science, 253, 636–643. https://doi.org/10.1016/j.procs.2025.01.125
  15. Naim, A., Hadi, H. S., Atmaja, S., Ambarwati, R., Gumilang, A. M., Hamim, T., Zuhro, S. F., Studi, P., Universitas, M., & Fachruddin, M. A. R. (2024). Pelatihan Kewirausahaan bagi Masyarakat Kawasan Baduy untuk Mendukung Perekonomian Desa Nayagati. 07(1), 64–70.
  16. Naim, A., Supriatman, M., & Hermawan, A. (2024). Implementasi Six Sigma Untuk Pengendalian Kualitas Produk Krupuk Ikan ( Studi Kasus : Umkm Sinar Mutiara Di Desa Karang Serang Kabupaten Tangerang ). Jurnal Inovasi Dan Manajemen Bisnis, 06(2), 208–218.
  17. Nenonen, S., Storbacka, K., Sklyar, A., & Kjellberg, H. (2024). Identifying effective market-shaping strategies: A fuzzy-set qualitative comparative analysis approach. Industrial Marketing Management, 123(August), 12–30. https://doi.org/10.1016/j.indmarman.2024.09.003
  18. Noordin, N., Noor, N. L. M., & Samicho, Z. (2014). Strategic Approach to Halal Certification System: An Ecosystem Perspective. Procedia - Social and Behavioral Sciences, 121, 79–95. https://doi.org/10.1016/j.sbspro.2014.01.1110
  19. Papadopoulou, C., Theotokis, A., & Hultman, M. (2023). Managerial mindset effects on international marketing strategy adaptation decisions. Industrial Marketing Management, 115(September), 266–280. https://doi.org/10.1016/j.indmarman.2023.09.014
  20. Rasydy, L. O. A., Naim, A., Zuhro, S. F., Apriyani, T., Saputra, T. W., & Budiyanto, R. (2025). Pemberdayaan Masyarakat Pesisir melalui Pelatihan Pembuatan Permen Ikan untuk Mencegah Stunting. Jurnal SOLMA, 14(2), 2717–2727. https://doi.org/10.22236/solma.v14i2.18895
  21. Rimenda, T., Susilawati, S., & Fajrina, N. (2025). Meningkatkan Kemampuan Perempuan Baduy Menggunakan Pemasaran Digital untuk Tenun Baduy. Jurnal SOLMA, 14(2), 2417–2425. https://doi.org/10.22236/solma.v14i2.18848
  22. Samputra, P. L., & Alfarizi, M. (2025). Can advanced society 5.0 technology create economic and social value for millennial and generation Z MSMEs in Surabaya, Indonesia? An economic resilience perspective. Asia Pacific Management Review. https://doi.org/10.1016/j.apmrv.2025.100355
  23. Sarwoko, I., & Agoes, S. (2014). An Empirical Analysis of Auditor’s Industry Specialization, Auditor’s Independence and Audit Procedures on Audit Quality: Evidence from Indonesia. Procedia - Social and Behavioral Sciences, 164, 271–281. https://doi.org/10.1016/j.sbspro.2014.11.077
  24. Thuy, T., Tran, S., Nemeth, N., & Islam, S. (2024). Journal of Open Innovation : Technology , Market , and Complexity Digital marketing in community-based enterprises : A systematic literature review and research agenda. Journal of Open Innovation: Technology, Market, and Complexity, 10(4), 100414. https://doi.org/10.1016/j.joitmc.2024.100414
  25. Tieman, M., & Ghazali, M. C. (2014). Halal Control Activities and Assurance Activities in Halal Food Logistics. Procedia - Social and Behavioral Sciences, 121, 44–57. https://doi.org/10.1016/j.sbspro.2014.01.1107
  26. Yunus, E. N., Ernawati, E., Nuraini, E., & Yuniarti, K. (2025). Post-crisis growth: Resource orchestration, innovation, and diversification in MSMEs. Journal of Open Innovation: Technology, Market, and Complexity, 11(2). https://doi.org/10.1016/j.joitmc.2025.100570