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Abstract
Pendahuluan: Kegiatan Edukasi Kewirausahaan Sebagai Penunjang Ekonomi Kreatif di Masa Pandemi Covid-19 adalah bagian dari bentuk edukasi dan pendampingan terhadap para pelaku Usaha Mikro Kecil Menengah (UMKM) terdampak Covid-19. Tujuan dari kegiatan ini adalah untuk mengedukasi pelaku UMKM untuk menginovasi bisnisnya di masa post pandemi covid-19. Metode: Metode yang digunakan, yaitu kualitatif dengan metode pengambilan data menggunakan wawancara langsung kepada pengusaha UMKM yaitu Bakso Mak Toyib, Depok. Hasil: Hasilnya, pelaku UMKM dapat menginovasi bisnisnya di masa post pandemi covid-19. Kesimpulan: Memberikan ide-ide inovasi bisnis serta teknik promosi secara digital sesuai dengan kewirausahaan modern yang mengedepankan kreativitas dan inovasi.
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© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).
References
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- Edwards, C. J., Bendickson, J. S., Baker, B. L., & Solomon, S. J. (2020). Entrepreneurship within the history of marketing. Journal of Business Research, 108(October 2019), 259–267. https://doi.org/10.1016/j.jbusres.2019.10.040
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- Fu’adi, I. F., Eko, B., & Murdani. (2009). Hubungan Minat Berwirausaha Dengan Prestasi Praktik Kerja Industri Siswa Kelas Xii Teknik Otomotif Smk Negeri 1 Adiwerna Kabupaten Tegal Tahun Ajaran 2008/2009. Jurnal Pendidikan Teknik Mesin Unnes, 9(2), 129855.
- Hakim, S., Naqqash, T., Nawaz, M. S., Laraib, I., Siddique, M. J., Zia, R., Mirza, M. S., & Imran, A. (2021). Rhizosphere Engineering With Plant Growth-Promoting Microorganisms for Agriculture and Ecological Sustainability. Frontiers in Sustainable Food Systems, 5(February), 1–23. https://doi.org/10.3389/fsufs.2021.617157
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- Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
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- Reames, K. L. (2007). Women and Race in Contemporary U.S. Writing. In American Literature Readings in the 21st Century. Palgrave Macmilan.
- Satriyanto Wibowo, K. A. S. P. (2016). BERWIRAUSAHA YANG DIMEDIASI OLEH SIKAP BERWIRAUSAHA Ekonomi dan Bisnis Universitas Udayana ( Unud ), Bali Indonesia Kemiskinan dan pengangguran merupakan masalah yang sering dijumpai di negara-negara berkembang , salah satunya Indonesia . Setiap pergantia. E-Jurnal Manajemen Unud, 5(12), 8167–8198.
- Siagian, A. O., & Cahyono, Y. (2021). Strategi Pemulihan Pemasaran UMKM di Masa Pandemi Covid-19 Pada Sektor Ekonomi Kreatif. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 206–217. https://doi.org/10.47233/jiteksis.v3i1.212
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- Suryana. (2008). Kewirausahaan : pedoman praktis, kiat dan proses menuju sukses. Salemba Empat.
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References
Alma, B. (2009). Kewirausahaan Untuk Mahasiswa dan Umum.
Edwards, C. J., Bendickson, J. S., Baker, B. L., & Solomon, S. J. (2020). Entrepreneurship within the history of marketing. Journal of Business Research, 108(October 2019), 259–267. https://doi.org/10.1016/j.jbusres.2019.10.040
Elgar, E. (2004). Informationalism, Networks, and the Network Society : a Theoretical Blueprint. The Network Society: A Cross-Cultural Perspective, 1–73.
Fu’adi, I. F., Eko, B., & Murdani. (2009). Hubungan Minat Berwirausaha Dengan Prestasi Praktik Kerja Industri Siswa Kelas Xii Teknik Otomotif Smk Negeri 1 Adiwerna Kabupaten Tegal Tahun Ajaran 2008/2009. Jurnal Pendidikan Teknik Mesin Unnes, 9(2), 129855.
Hakim, S., Naqqash, T., Nawaz, M. S., Laraib, I., Siddique, M. J., Zia, R., Mirza, M. S., & Imran, A. (2021). Rhizosphere Engineering With Plant Growth-Promoting Microorganisms for Agriculture and Ecological Sustainability. Frontiers in Sustainable Food Systems, 5(February), 1–23. https://doi.org/10.3389/fsufs.2021.617157
Honig, B. C. H. (2019). Learning orientations and learning dynamics: Understanding heterogeneous approaches and comparative success in nascent entrepreneurship. He Journal of Business Research, 94, 28–41.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
Lee., Craig, Hallak, R. (2020). Investigating the effects of offline and online social capital on tourism SME performance: A mixed-methods study of New Zealand entrepreneurs. Tourism Management, 80, 104128.
Lévesque, M., & Stephan, U. (2020). It’s Time We Talk About Time in Entrepreneurship. Entrepreneurship: Theory and Practice, 44(2), 163–184. https://doi.org/10.1177/1042258719839711
Liu, C.-H. S. H. (2020). Discovering differences in the relationship among social entrepreneurial orientation, extensions to market orientation and value co-creation – The moderating role of social entrepreneurial self-efficacy. Journal of Hospitality and Tourism Management, 42, 97–106.
Nopriadi, S., Khairinal, K., & Rosmiati, R. (2022). Effect Self Efficacy, Entrepreneurship Education and Subjective Norms on Student Entrepreneurship Behavior Fkip Jambi University. Jurnal Pengabdian Dan Kewirausahaan, 6(2), 99–108. https://doi.org/10.30813/jpk.v6i2.3748
Panicha Hatthakijphong, H.-I. T. (2019). Prioritizing successful entrepreneurial skills: An emphasis on the perspectives of entrepreneurs versus aspiring entrepreneurs. This Leading International Journal, 34.
Reames, K. L. (2007). Women and Race in Contemporary U.S. Writing. In American Literature Readings in the 21st Century. Palgrave Macmilan.
Satriyanto Wibowo, K. A. S. P. (2016). BERWIRAUSAHA YANG DIMEDIASI OLEH SIKAP BERWIRAUSAHA Ekonomi dan Bisnis Universitas Udayana ( Unud ), Bali Indonesia Kemiskinan dan pengangguran merupakan masalah yang sering dijumpai di negara-negara berkembang , salah satunya Indonesia . Setiap pergantia. E-Jurnal Manajemen Unud, 5(12), 8167–8198.
Siagian, A. O., & Cahyono, Y. (2021). Strategi Pemulihan Pemasaran UMKM di Masa Pandemi Covid-19 Pada Sektor Ekonomi Kreatif. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(1), 206–217. https://doi.org/10.47233/jiteksis.v3i1.212
Solehudin, R. H. (2022). Optimization of Business Strategies for Residential Properties. KnE Social Sciences. https://doi.org/10.18502/kss.v7i12.11521
Suryana. (2008). Kewirausahaan : pedoman praktis, kiat dan proses menuju sukses. Salemba Empat.
Zubaedi. (2014). Urgensi Pendidikan Kewirausahaan Di Kalangan Mahasiswa Ptki. Madania, 19(c), 147.