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Background: marketing strategy is the key to the success of a business, both in the field of services and products. In the era of modernization, marketing strategy is the key to the success of a business. Marketing strategy innovation begins by using modern digital-based online marketing through the website. This activity aims to convey knowledge to the culinary business group of PAUD BAHAGIA Central Jakarta regarding the 4P strategy, namely Product, Price, Place, and Promotion. Method: Personalized pre-survey Andragogy approach according to partners' personal needs and abilities by minimizing the approach that leads to an instructional approach. Results: produce a home-based food industry for market cakes, namely Mrs. Chilfi Sundari, there is already a Home Industry Food Production Certificate (SP-PIRT) with a number; 3/B.56/31.71.04.1003.01.009.R.4/3/-1.779.3/e/2020. Conclusion: The products are free to be marketed to various supermarkets, Indomaret, Alfamart, and offices, but cannot market them online due to limited knowledge.
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© 2025 Oleh authors. Lisensi Jurnal SOLMA, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).
Referensi
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- Assauri, Sofjan. (2013). Manajemen pemasaran. Jakarta: Rajawali Pers.
- Canny, I. U., (2014). Measuring The Mediating Role of Dining Experience Attributes on Customer Satisfaction and Its Impact on Behavioral Intentions Of Casual Dining Restaurant in Jakarta. International Journal of Innovation, Management and Technology, 5(1). https://doi.org/10.7763/IJIMT.2014.V5.480.
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- Chen, X., & Hu, J. (2020). ICT-related behavioral factors mediate the relationship between adolescents’ ICT interest and their ICT self-efficacy: Evidence from 30 countries. Computers & Education, 159(December), 104004. https://doi.org/10.1016/j.compedu.2020.104004
- Charles E, Bamfor. (2010). Strategi: Sustainable Advance and Performance. Canada: South Westen Cengage Learning.
- Dimas, H.W., Zainul A., Sunarti, S. (2015). Analisis Strategi Pemasaran untuk Meningkatkan Daya Saing UMKM (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis (JAB), 29(1)
- Ellis, G.F.R. 1984. The Dimension of Poverty dalam Social Indicator Research
- Esmara, H. 1986. Perencanaan dan Pembangunan di Indonesia, Jakarta: Gramedia
- Egim ash Shadiq, Nenengsih. (2019). Strategi pengembangan industri makanan khas daerah di kota padang dengan pengemasan dan pemasaran berbasis teknologi. Journal Menara Ekonomi, 3.
- Feriyanto Nur. (2017). Penentuan strategi pemasaran produk “darma karya” dengan menggunakan analisis grand matrix SWOT. AJIE-Asian Journal of Innovation and Entrepreneurship, 2(1)
- Hutama, Cristanto Leona, Subagio. (2014). Analisa Pengaruh Dining Experience Terhadap Behavioral Intention dengan Customer Satisfation sebagai variable Intervening. Jurnal Manajemen Pemasaran Petra, 2(1).
- Huriyati, Ratih. 2010. Bauran Pemasaran dan Loyalitas Konsumen. Jakarta: Alfabeta.
- Kempton, J. 1995. Human Resource Management and Development. London:MacMillan Press Ltd
- Serawati, I.D., Digitha, O.P. (2019). Strategi Pemasaran Produk Kuliner Tahu Walik. Journal of Industrial View.
Referensi
Atmoko, Presetyo hadi dan Widyaningsih, Heni. (2018). Manajemen dan Bisnis Perhotelan. Yogyakarta: Explore
Assauri, Sofjan. (2013). Manajemen pemasaran. Jakarta: Rajawali Pers.
Canny, I. U., (2014). Measuring The Mediating Role of Dining Experience Attributes on Customer Satisfaction and Its Impact on Behavioral Intentions Of Casual Dining Restaurant in Jakarta. International Journal of Innovation, Management and Technology, 5(1). https://doi.org/10.7763/IJIMT.2014.V5.480.
Casaló, L. V., & Escario, J.-J. (2016). Intergenerational association of environmental concern: Evidence of parents’ and children’s concern. Journal of Environmental Psychology, 48(December), 65–74. http://dx.doi.org/10.1016/j.jenvp.2016.09.001
Chen, X., & Hu, J. (2020). ICT-related behavioral factors mediate the relationship between adolescents’ ICT interest and their ICT self-efficacy: Evidence from 30 countries. Computers & Education, 159(December), 104004. https://doi.org/10.1016/j.compedu.2020.104004
Charles E, Bamfor. (2010). Strategi: Sustainable Advance and Performance. Canada: South Westen Cengage Learning.
Dimas, H.W., Zainul A., Sunarti, S. (2015). Analisis Strategi Pemasaran untuk Meningkatkan Daya Saing UMKM (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis (JAB), 29(1)
Ellis, G.F.R. 1984. The Dimension of Poverty dalam Social Indicator Research
Esmara, H. 1986. Perencanaan dan Pembangunan di Indonesia, Jakarta: Gramedia
Egim ash Shadiq, Nenengsih. (2019). Strategi pengembangan industri makanan khas daerah di kota padang dengan pengemasan dan pemasaran berbasis teknologi. Journal Menara Ekonomi, 3.
Feriyanto Nur. (2017). Penentuan strategi pemasaran produk “darma karya” dengan menggunakan analisis grand matrix SWOT. AJIE-Asian Journal of Innovation and Entrepreneurship, 2(1)
Hutama, Cristanto Leona, Subagio. (2014). Analisa Pengaruh Dining Experience Terhadap Behavioral Intention dengan Customer Satisfation sebagai variable Intervening. Jurnal Manajemen Pemasaran Petra, 2(1).
Huriyati, Ratih. 2010. Bauran Pemasaran dan Loyalitas Konsumen. Jakarta: Alfabeta.
Kempton, J. 1995. Human Resource Management and Development. London:MacMillan Press Ltd
Serawati, I.D., Digitha, O.P. (2019). Strategi Pemasaran Produk Kuliner Tahu Walik. Journal of Industrial View.