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Abstract
Background: Community empowerment through the utilization of local food potential is an essential strategy to support economic independence, particularly for underprivileged women groups. This Community Service Program aimed to enhance the skills of PKK Bumijo Kulon members in processing cassava (Manihot esculenta Crantz) into contemporary food products with higher economic value while equipping participants with business management and digital marketing skills. Method: The implementation method applied a participatory approach through preparation, training, hands-on practice, mentoring, and evaluation stages. The program was conducted over two days, with digital marketing training on the first day and cassava processing practice on the second day, producing innovative products such as cassava cheese sticks, cassava with milk, chocolate cassava chips, and cassava “lumpur surga.” Results: The results indicated improvements in participants’ knowledge and skills in product innovation and the use of social media for promotion. Evaluation using questionnaires showed an average score of 3.5–3.8 (out of 4), reflecting a high satisfaction level. Conclusion: This program effectively improved technical skills, entrepreneurial motivation, and contributed significantly to strengthening the local economy.
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© 2025 Oleh authors. Lisensi Jurnal SOLMA, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).
References
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- Ribeiro, A. C. P., Esmerino, E. A., Filho, E. R. T., Cruz, A. G., & Pimentel, T. C. (2025). Unraveling the potential of co-creation on the new food product development: A comprehensive review on why and how listening to consumer voices. Trends in Food Science & Technology, 159, 104978. https://doi.org/10.1016/j.tifs.2025.104978
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- Widodo, Y., Wahyuningsih, S., & Newby, J. (2015). Fuelling Cassava Development to Meet the Greater Demand for Food and Bio-fuel in Indonesia. Energy Procedia, 65, 386–394. https://doi.org/10.1016/j.egypro.2015.01.068
- Yarza, H. N. (2021). Pelatihan Pembuatan Burger, Nugget Sayur dan Yogurt Bersama Ibu-Ibu Pengajian An-Nisa Kelurahan Srengseng. Jurnal SOLMA, 10(01s), 287–293. https://journal.uhamka.ac.id/index.php/solma
References
Aliriad, H., Da’i, M., Apriyanto, R., & Adi, S. (2022). Pelatihan Digital Marketing UMKM untuk Membangun Ekonomi Revolusi Industri 4.0 di Kelurahan Sukorejo Bojonegoro. Jurnal SOLMA, 11(3), 487–493. https://doi.org/10.22236/solma.v11i3.10578
Amelia, J. R., Febrina, L., Soecahyadi, & Mulyawati, I. (2020). Pelatihan untuk Diversifikasi Produk Turunan Olahan Singkong di Desa Nanggerang-Bogor. Journal of Servite, 2(1), 18–25. https://doi.org/10.37535/102002120202
Hanafie, R., Suwarta, & Alfiana. (2016). Variety and Characteristic of Processed Food Industry Based on Cassava. Agriculture and Agricultural Science Procedia, 9, 258–263. https://doi.org/10.1016/j.aaspro.2016.02.145
Karneng, S., Agustina, A. S., Jumrah, E., Abubakar, A. N. F., Gusti, H. I., Talib, J., … Hasra, P. R. (2023). Pelatihan Pembuatan Sabun Cuci Piring Berbahan Dasar Daun Sirih dan Daun Binahong sebagai Upaya Pemberdayaan Ibu-Ibu PKK. Jurnal SOLMA, 12(1), 283–293. https://doi.org/10.22236/solma.v12i1.11304
Kotler, P. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education Limited.
Munandar, A., Haryanti, I., Ilham, Yusuf, M., Alwi, & Muhajirin. (2022). Pemberdayaan Masyarakat Melalui Pelatihan Pengolahan Ubi Kayu Menjadi Tepung Singkong. Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat, 7(1), 56–64.
Muntoha, Jamroni, & Ummayah, R. U. (2015). Pelatihan Pemanfaatan dan Pengolahan Singkong Menjadi Makanan Ringan Tela Rasa. Seri Pengabdian Masyarakat, 4(3), 188–193.
Nurhalizah, N., Alhakim, J., Ganesha, G., Pitaloka, D., Handayani, S., & Mutaqin, Z. (2024). Diversifikasi Olahan Singkong: Program Pendampingan Pembuatan Stik Singkong di Desa Alai. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 8(3), 2492–2499. https://doi.org/10.31764/jpmb.v8i3.25756
Putra, R., Hendrawan, E. R., Wiyendra, E. S., Prasetya Aji, R. I., Orianto, Badreswara, R. A., Saputro, D. C., Giovanni, A. C., Evanda, M. G., Novianti, N., & Sundoro, B. T. (2022). Pelatihan Pengolahan Singkong menjadi Olahan Keripik dan Donat di Desa Playen. Jurnal Atma Inovasia (JAI), 2(2), 182–190.
Rasydy, L. O. A., Naim, A., Zuhro, S. F., Apriyani, T., Saputra, T. W., & Budiyanto, R. (2025). Pemberdayaan Masyarakat Pesisir melalui Pelatihan Pembuatan Permen Ikan untuk Mencegah Stunting. Jurnal SOLMA, 14(2), 2717–2727. https://doi.org/10.22236/solma.v14i2.18895
Restiana, N., Amalia, I. R., Anifah, & Mardliyah, L. (2023). Pelatihan Pembuatan Olahan Singkong Inovatif untuk Meningkatkan Perekonomian Masyarakat Desa Srowot. Rosiding Kampelmas, 2(2), 45–53.
Ribeiro, A. C. P., Esmerino, E. A., Filho, E. R. T., Cruz, A. G., & Pimentel, T. C. (2025). Unraveling the potential of co-creation on the new food product development: A comprehensive review on why and how listening to consumer voices. Trends in Food Science & Technology, 159, 104978. https://doi.org/10.1016/j.tifs.2025.104978
Solehudin, R. H., Gunawan, R., Dzaljad, R. G., Naf’an, M. A., Rinjani, N. I., & Mariyam, S. (2024). Potensi Home Industry Fast Food sebagai Peluang Bisnis bagi Warga Aisyiyah dan Muhammadiyah Kota Depok. Jurnal SOLMA, 13(2), 1220–1229. https://doi.org/10.22236/solma.v13i2.14925
Suryana. (2013). Kewirausahaan: Kiat dan proses menuju sukses. Jakarta: Salemba Empat.
Widodo, Y., Wahyuningsih, S., & Newby, J. (2015). Fuelling Cassava Development to Meet the Greater Demand for Food and Bio-fuel in Indonesia. Energy Procedia, 65, 386–394. https://doi.org/10.1016/j.egypro.2015.01.068
Yarza, H. N. (2021). Pelatihan Pembuatan Burger, Nugget Sayur dan Yogurt Bersama Ibu-Ibu Pengajian An-Nisa Kelurahan Srengseng. Jurnal SOLMA, 10(01s), 287–293. https://journal.uhamka.ac.id/index.php/solma
