Article Sidebar

Submitted
16 March 2025
Accepted
2 June 2025
Published
31 July 2025
Download
PDF
Statistic
Read Counter : 116

Downloads

Download data is not yet available.

Main Article Content

Abstract

Background: The Mangrove Kedatim tourism area in Sumenep has significant potential as an environmentally-based ecotourism destination. However, it faces various challenges and issues in carrying out effective and efficient promotional activities and digital communication management. To address these challenges faced by the tourism managers, a training program on digital communication content management based on the Blue Economy was conducted. The aim was to enhance both the quantity of promotional efforts and sustainable awareness among tourism managers from various environmental backgrounds. Method: A participatory approach through workshops, practical sessions on creating digital content such as photos, videos, and narratives, as well as strengthening the understanding of the Blue Economy concept. The training activity was attended by 30 participants from various community groups around the Mangrove Kedatim area. Results: Increase in participants’ understanding by approximately 42%, based on a comparison between pre-test and post-test scores. About 80% of participants were able to produce relevant promotional digital content, and 70% committed to applying digital communication strategies in managing tourism activities. Conclusion: This training was highly effective in improving digital skills and sustainable awareness, and it holds strong potential for promoting Mangrove Kedatim tourism in a more targeted way, with positive economic and environmental impacts.

Keywords

Digital Communication Management Mangrove Tourism Blue Economy Sustainability Manajemen Komunikasi Digital Wisata Mangrove Blue Economy Keberlanjutan

Article Details

License
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

© 2025 Oleh authors. Lisensi Jurnal SOLMA, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

How to Cite
Kurniawan, R., Fajar, F., & Kurli, A. (2025). Pelatihan Konten Manajemen Komunikasi Digital pada Entitas Wisata Mangrove Kedatim Kabupaten Sumenep berbasis Blue Economy. Jurnal SOLMA, 14(2), 1629–1640. https://doi.org/10.22236/solma.v14i2.18582
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Agnes Dwita Susilawati, Ahmad Hanfan, & Fetalia Haryanti Anugrah. (2021). Pengaruh Brand Image, Brand Ambassador, Word Of Mouth dan Testimony In Social Media terhadap Keputusan Pembelian Hijab Sulthanah di Kota Tegal. DIALEKTIKA : Jurnal Ekonomi Dan Ilmu Sosial, 6(1), 35–43. https://doi.org/10.36636/dialektika.v6i1.470
  2. Akbar, J. saddam, Ariani, M., Zulhawati, Haryani, Zani, B. N., Husnita, L., Firmansyah, M. B., Sa’dianoor, Karuru, P., & Hamsiah, A. (2023). Penerapan Media Pembelajaran Era Digital (Issue June). CV. ISTANA AGENCY.
  3. Anton, A., Maruloh, Nurlela, S., Situmorang, C. A., & Alfarizzy, V. F. (2023). Pelatihan Penggunaan Website dan SEO Untuk Meningkatkan Pengunjung Website UMKM. Majalah Ilmiah UPI YPTK, 30(2), 59–64. https://doi.org/10.35134/jmi.v30i2.156
  4. Aribowo, H., Wirapraja, A., & Putra, Y. D. (2018). Implementasi Kolaborasi Model Pentahelix Dalam Rangka Mengembangkan Potensi Pariwisata Di Jawa Timur Serta Meningkatkan Perekonomian Domestik. Jurnal Mebis (Manajemen Dan Bisnis), 3(1). https://doi.org/10.33005/mebis.v3i1.21
  5. Arifin Butanol, Abdurohman Muzakki, & Moh Wahyu Kurniawan. (2019). Konsep Digital Marketing Berbasis Seo (Search Engine Optimization) Dalam Strategi Pemasaran. EKOMBIS Sains Jurnal Ekonomi, Keuangan Dan Bisnis, 4, 1–7. https://doi.org/10.24967/ekombis.v4i2.474
  6. Ayutiani, D. N., & Satria Putri, B. P. (2018). Penggunaan Akun Instagram Sebagai Media Informasi Wisata Kuliner. PRofesi Humas : Jurnal Ilmiah Ilmu Hubungan Masyarakat, 3(1), 39. https://doi.org/10.24198/prh.v3i1.11683
  7. Budiono, T. (2023). Pelatihan Manajemen Konten Digital di SMK Negeri 1 Karimunjawa. Jurnal Atma Inovasia, 3(4), 369–373. https://doi.org/10.24002/jai.v3i4.7489
  8. Farahdiba, D. (2020). Konsep dan Strategi Komunikasi Pemasaran: Perubahan Perilaku Konsumen Menuju Era Disrupsi Dea Farahdiba Mahasiswa Magister Sains Manajemen, Universitas Gadjah Mada. Jurnal Ilmiah Komunikasi Makna, 8(1), 1–16. http://dx.doi.org/10.30659/jikm.v8i1.7992
  9. Febri Annisa, Mochammad Reza Fadli, Novia Suherman, & Ida Farida Adi Prawira. (2024). Analisis Pengaruh Strategi Pemasaran melalui TikTok terhadap Minat Beli Konsumen: Studi Literatur. Jurnal Bisnis Mahasiswa, 4(1), 14–24. https://doi.org/10.60036/jbm.v4i1.art2
  10. Khairani, W., & Yulistiyono, H. (2023). Peran BUMDes Terhadap Pengelolaan Wisata Mangrove Kedatim Kabupaten Sumenep dalam Upaya Meningkatkan Perekonomian Lokal. Buletin Ekonomika Pembangunan, 4(1), 8–19. https://doi.org/10.21107/bep.v4i1.20036
  11. Kusuma, D. F., & Sugandi, M. S. (2019). Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital Yang Dilakukan oleh Dino Donuts. Jurnal Manajemen Komunikasi, 3(1), 18. https://doi.org/10.24198/jmk.v3i1.12963
  12. Lestari, C. I., & Irwansyah, I. (2021). Kolaborasi Produksi Konten YouTube melalui Multi-Channel Network: Studi pada Kreator Sandy SS dengan Collab Asia. Jurnal Riset Komunikasi, 4(1), 143–159. https://doi.org/10.38194/jurkom.v4i1.152
  13. Makalesi, A., Şahin, A., & Dirsehan, T. (2023). An Overview of Search Engine Marketing: A Systematic Literature Review. Galatasaray University Managerial and Social Sciences Letters, 1(2), 125–142.
  14. Novy Setia Yunas, Susanti, A., Nadya Izana, N., & Widyawati, W. (2023). The Pentahelix Model in the Development of Agro-Culture-Based Edutourism in the Taman Nasional Bromo Tengger Semeru Buffer Village Area (A Study in Tosari Village, Pasuruan Regency and Sapikerep Village, Probolinggo Regency). Sodality: Jurnal Sosiologi Pedesaan, 11(1), 76–85. https://doi.org/10.22500/11202344218
  15. Prayuda, R., Sary, D. V., & Riau, U. I. (2019). Strategi Indonesia dalam Implementasi Konsep Blue Economy terhadap Pemberdayaan Masyarakat Pesisir di Era Masyarakat Ekonomi ASEAN a. Indonesian Journal of International Relations, 3(2), 46–64. https://doi.org/10.32787/ijir.v3i2
  16. Ramadhi, Sirojudin, H. A., Maradidya, A., Septiani, S., Yuliastuti, H., Polimpung, L. J. C., Tarmizi, R., Baharuddin, R. A., Ratnasari, A. R., Gusnafitri, Soleh, O., Dharwiyanti, S., Taqwiem, A., Sunandar, E., Rachmadi, K. R., & Solihin, L. (2023). Ekonomi Digital: Transformasi Bisnis Dalam Era Digital. In Ekonomi Digital (Issue December). Dakses pada: https://books.google.co.id/books?id=CznnEAAAQBAJ&newbks=0&dq=pengertian+analisis+adalah&hl=id&source=gbs_navlinks_s
  17. Rianto, P. (2019). Literasi Digital Dan Etika Media Sosial Di Era Post-Truth. Interaksi: Jurnal Ilmu Komunikasi, 8(2), 24. https://doi.org/10.14710/interaksi.8.2.24-35
  18. Setya, I., Jayanti, D., Kusumawardhani, A. (2023). Social Media Marketing Melalui TikTok Sebagai Sarana Pemasaran Produk Umkm Fashion “Tulus Signature” dan “Ghaffa the Label.” Noctis, 02(01), 16–29. https://doi.org/10.13057/noctis.v2i1.1006
  19. Shiddiq, F. A., Suzimri Bili, N., & Fathoni, M. (2023). Fenomena Penggunaan Facebook sebagai Media Pemasaran Produk di Kalangan Masyarakat. Prosiding Seminar Nasional, 231–240.
  20. Soetijono, I. K., Mulyanto, R., Marwiyah, M., Akbar, S., & Martha, C. P. (2021). Ecotourism-Based Mangrove Conservation Strategy in Cemara Beach, Banyuwangi Regency. Journal of Aquaculture Science, 6(1IS), 148–156. https://doi.org/10.31093/joas.v6i1is.167
  21. Suryandari, Sunarno, W., & Soeparmi. (2016). Pengembangan Media Pembelajaran Menggunakan Video Dokumenter Berbasis Inkuiri Terbimbing Berorientasi Pada Motivasi Belajar Siswa. Inkuiri, 5(1), 85–94. https://doi.org/10.20961/inkuiri.v5i1.9512
  22. Wahyuddin, Y. A., Hidayat, R. M., & Verdiansyah, T. R. (2022). Strategi Kebijakan Blue Economy Indonesia Dalam Mendukung Pembangunan Berkelanjutan Pada Era JokoY. A. Wahyuddin, Raka Maypangestu Hidayat, and Tri Ridho Verdiansyah, ‘Strategi Kebijakan Blue Economy Indonesia dalam Mendukung Pembangunan Berkelanjutan Pad. Sriwijaya Journal of International Relations, 2(2), 70–87. https://doi.org/10.47753/sjir.v2i2.21
  23. Wahyuning, S. (2022). Pembelajaran IPA Interaktif dengan Game Based Learning. Jurnal Sains Edukatika Indonesia (JSEI), 4(2), 1.
  24. Waluyati, M. (2020). Penerapan Fokus Group Discussian (FGD) Untuk Meningkatkan Kemampuan Memanfaatkan Lingkungan Sebagai Sumber Belajar. Jurnal Edutech Undiksha, 8(1), 80. https://doi.org/10.23887/jeu.v8i1.27089
  25. Wijoyo, H., Haudi, H., Ariyanto, A., Sunarsi, D., & Akbar, M. F. (2020). Pelatihan Pembuatan Konten Digital Marketing dalam Meningkatkan Kompetensi Mahasiswa (Pengabdian Kepada Masyarakat Kerjasama Antar Kampus). Ikra-Ith Abdimas, 3(3), 169–175.
  26. Zulham, Z. S., Andysah, A. P. U. S., Ibrahim, I., Bambang, B. S., Ayu, A. O. S., & Anzas, A. I. Z. (2024). Strategi Digital Marketing dengan Metode SEO (Search Engine Optimization) untuk UMKM di Desa Klambir 5 Kebun. Jurnal Pengabdian Masyarakat Gemilang (JPMG), 4(1), 16–19. https://doi.org/10.58369/jpmg.v4i1.157

Most read articles by the same author(s)