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Abstract
Background: UD. Matha Computer Hebat as a partner is one of the MSMEs in Ponorogo Regency that has quality products and services. This business faces challenges in terms of marketing and expanding its market reach. The purpose of the service at UD. Matha Computer Hebat is to develop a marketing strategy through a Marketing Public Relations (MPR) approach so that can, 1) Increase public awareness (Brand Awareness) about products and services. 2) Create a good and positive image in the eyes of consumers and society. 3) Encourage customers to buy goods or use the services provided. 4) Improve effective communication between the company and the customer. Method: The service uses Participatory Action Research with Participatory Rural Appraisal, which focuses on empowerment, because empowerment must produce three things at once, namely increasing diversity in society and knowledge, solving practical problems, and transforming society through diversity. Results: Marketing public relations at UD. Matha Computer Hebat has implemented three strategies: Pull Strategy, Push Strategy, and Pass Strategy in developing its business. Conclusions: By realizing Marketing Public Relations (MPR), UD.Matha Computer Hebat can increase brand awareness, gain a positive image, expand market reach, and build better relationships with consumers so that it is able to achieve its long-term goals to advance and compete in an increasingly competitive market.
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© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).
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References
Ali, D. S. (2017). Marketing Public Relations Diantara Penjualan dan Pencitraan. Yogjakarta: Deepublish.
Achwan, M., Heriana, T., Mulyanto, T., & Herry Nooryanto, F. (2023). Pemberdayaan Masyarakat Pasca Pandemi Covid-19 berbasis Bina Manusia dan Bina Lingkungan. Community Development Journal, 4(2), 5145–5153. https://doi.org/10.31004/cdj.v4i2.16406
Afandi, A. L. N. (2022). Metodologi Pengabdian Masyarakat. Diakses pada: http://diktis.kemenag.go.id
Fauzan, I., & Heriana, T. (2022). Pendampingan Mitigasi Risiko Ekonomi Kelompok Petani Porang di Desa Mrayan Kecamatan Ngrayun Ponorogo. Jurnal Pengabdian Kepada Masyarakat, 2(1), 48–58. https://doi.org/10.37567/pkm.v2i1.1008
imron rosyadi, muhamad. (2018). Analisis Strategi Marketing Public Relations PT. Bank Rakyat Indonesia (Persero) tbk dalam Meningkatkan Pengguna Kartu Brizzi. Komunikator, 10(1), 1–9. https://doi.org/10.18196/jkm.101001
Linda, T. M., Sari, A. D., Amanda, D., Husadha, A., Wijayanti, I., Zahara, L., Azzahra, F., Amalia, R., Qosim, M. A., Ramadhan, F., & Ramadhan, I. F. (2023). Pengembangan UMKM Kelompok Usaha Bersama Citra Lestari Desa Tanah Merah Melalui Promosi Digitalisasi dan Branding Produk. Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming, 6(2), 551–557. https://doi.org/10.30591/japhb.v6i2.4157
Lulu Ilma, M., Faqih, A., Riyadi, A., Negeri Walisongo Semarang, I., Hamka, J., Ngaliyan, K., Semarang, K., & Tengah, J. (2024). J U R N A L S O L M A Strategi Pemberdayaan UMKM Logam oleh Astra melalui Yayasan Dharma Bakti Astra Tarikolot Kabupaten Bogor. Jurnal SOLMA, 13(3), 1846–1855. https://doi.org/10.22236/solma.v13i3.16894
Makarim, S., & Nugraha, B. (2023). Pengaruh Sales Promotion terhadap Keputusan Pembelian pada CV. Fuji Mebel Sukamantri Ciamis. Jurnal E-Bis, 7(1), 209–222. https://doi.org/10.37339/e-bis.v7i1.1044
Nisa, F. K. (2023). Strategi Marketing Public Relations Pondok Pesantren Lirboyo. June.
Nurfitriani, A., & Suhartini, T. (2018). Strategi Marketing Public Relations Pt. Pos Indonesia. Jurnal Ilmu Komunikasi (J-IKA, 1. http://ejournal.bsi.ac.id/ejurnal/index.php/jika66
Rahmat, Z. (2022). Marketing Public Relations (MPR) Sebagai Strategi Pemasaran Yang Efektif Di Tengah Pandemi Covid-19. Jurnal Pajak dan Keuangan Negara (PKN), 4(1S), 315–325. https://doi.org/10.31092/jpkn.v4i1s.1863
Setyo, B., Diah, U., Ghifari, R., Masyhari, Y., & Risal, M. (2024). Marketing Public Relations Pemeritah Kabupaten Ponorogo dalam Meningkatkan Kunjungan Wisatawan Pasca Pandemi Covid 19. Jurnal Komunikasi Nusantara, 6(1), 110–124. https://doi.org/10.33366/jkn.v6i1.465
Supriyatna, A., Susie perbawasari, & Renata anisa. (2023). Strategi Marketing Public Relations dinas kepemudaan olahraga pariwisata dan kebudayaan kabupaten purwakarta. Journal of Digital Communication Science, 1(2), 79–91. https://doi.org/10.56956/jdcs.v1i2.204
Triatmanto B, A. G. dll. (2024). Model Pemberdayaan Masyarakat Holistik: Berorientasi Potensi Lokal. Uwais Inspirasi Indonesia.
Triatmanto, B., Sanusi, A., & Siswati, A. (2021). Strategi Mempertahankan Usaha Dan Meningkatkan Peran Masyarakat Dimasa Covid-19 Pada Kegiatan Pemberdayaan Ekonomi Masyarakat Batik Zheng. JAST: Jurnal Aplikasi Sains Dan Teknologi, 4(2), 142–152. https://doi.org/10.33366/jast.v4i2.2063
Tulis, C. W. L. (2019). Strategi Marketing Public Relations Dalam Meningkatkan Jumlah Kunjungan Wisatawan Kepulauan Talaud Sulawesi Utara. Jurnal Komunikasi Hasil Pemikiran dan Penelitian, 5(1), 107–117. https://doi.org/10.10358/jk.v5i1.586
Yazid, T. P., Angela, S., Iskandar, I., Febriana, R., Rumyeni, R., & Zurani, I. (2023). Pembinaan Unit Usaha Alumni Universitas Riau “Mamil Koki" dalam Rangka Pengembangan Kewirausahaan Berbasis Marketing Public Relations dan Pemanfaatan Digital Marketplace. Madaniya, 4(3), 1051-1064. https://doi.org/10.53696/27214834.517
Yuliana, S., & Manalu, M. (2022). Analisis Strategi Marketing Public Relations Untuk Meningkatkat Citra Pt Barakah Medika Nusantara. Jurnal Administrasi Bisnis Terapan, 5(1). https://doi.org/10.7454/jabt.v5i1.1041
Yuwono, A., Subagyo, A., Heriana, T., Setyaningrum, D., Mufidah, A. R., & Merdeka Malang, U. (2024). Community Empowerment Through Entrepreneurial Motivation Of 3D Cinema in Pager Village Bungkal District Ponorogo Regency. Community Engagement & Emergence Journal, 5(1).