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September 7, 2024
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December 2, 2024
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Background: MSMEs are now faced with new challenges, how to survive and even excel amidst increasingly competitive global market dynamics. One way to face this challenge is to utilize the latest technology, especially Artificial Intelligence (AI). This Community Partnership Empowerment Program aims to increase the competitiveness of MSMEs in the City of Surakarta by applying Artificial Intelligence (AI) technology. Method: Collaboration with the Asia Council for Small Business (ACSB) and support from the Directorate of Research, Technology, and Community Service enabled training and mentoring for 30 MSMEs. Results: 85% of participants successfully implemented AI in operations and marketing, including using chatbots and AR-based advertising strategies. E-commerce https://acsbsurakarta.com, which has AR and AI features, also increases the visibility and sales of MSME products. Conclusion: This community service program has succeeded in obtaining funding from the DRTPM PkM Grant program, which has succeeded in encouraging the digital transformation of MSMEs. However, continuity of training and strengthening of technological infrastructure are still needed.

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E-commerce Kecerdasan buatan Pemberdayaan masyarakat Transformasi digital UMKM Artificial intelligence Community empowerment Digital transformation E-commerce MSMEs

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Artikel ini berlisensi Creative Commons Attribution 4.0 International License.

© 2025 Oleh authors. Lisensi Jurnal SOLMA, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

Cara Mengutip
Dawis, A. M., Ardhani, R., Khasanah, A. U., Dzulfiqar Bariq, F. F., & Renosih, N. E. (2024). Pemberdayaan Kemitraan Masyarakat dalam Meningkatkan Daya Saing UMKM dengan Teknologi Kecerdasan Buatan . Jurnal SOLMA, 13(3), 2263–2270. https://doi.org/10.22236/solma.v13i3.16243
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