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Submitted
8 April 2024
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11 July 2024
Published
1 August 2024
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Abstract

Pendahuluan: Perhatian terhadap isu lingkungan, sosial dan ekonomi, inovasi hijau dan kewirausahaan hijau muncul menjadi prioritas utama yang efektif. Penekanan inovasi untuk kelestarian lingkungan menjadi sangat penting di kalangan pengambil keputusan para wirausahawan. Dalam banyak kasus, meskipun pentingnya manfaat inovasi ramah lingkungan, namun partisipasi wirausahawan dalam inovasi ramah lingkungan masih sedikit. Studi ini bertujuan Mewujudkan kewirausahaan hijau yang inovatif menuju keberlangsungan lingkungan di Kelurahan Meruya Utara. Metode: Ceramah, diskusi dan demonstrasi dengan melibatkan 28 peserta Kader PKK termasuk pengelola RPTRA. Hasil: Kader PKK dan para pengelola RPTRA memahami dan menyadari betapa sangat berartinya penekanan lingkungan melalui implementasi inovasi hijau dan kewirausahaan hijau menuju keberlanjutan usaha dan lingkungan. Kesimpulan: Kewirausahaan hijau terbentuk melalui: pengambilan risiko, proaktif, otonomi, pengembangan UMKM, dan menciptakan industri baru dalam mewujudkan keberlanjutan lingkungan. Pemerintah memberikan kepastian hukum yang memadai untuk memperkuat pasar kewirausahaan yang ramah lingkungan dan memfasilitasi teknologi yang stabil.

Keywords

green innovation green entrepreneurship environmental sustainability business sustainability Ekonomi hijau Inovasi Hijau Kewirausahaan hijau Keberlanjutan lingkungan Keberlanjutan usaha

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© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

How to Cite
Hamdan, H., Marlapa, E., & Raharja, I. (2024). Kewirausahaan Hijau Sebagai Solusi Inovatif Keberlanjutan Lingkungan di Kelurahan Meruya Utara. Jurnal SOLMA, 13(2), 1056–1065. https://doi.org/10.22236/solma.v13i2.14721
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