Article Sidebar

Submitted
2 October 2023
Accepted
2 December 2023
Published
31 December 2023
Download
PDF
Statistic
Read Counter : 70 Download : 47

Downloads

Download data is not yet available.

Main Article Content

Abstract

Background: Micro, Small, and Medium Enterprises (MSMEs) play a vital role in a country's economic growth. However, the main challenges faced by MSMEs are access to technology and effective marketing. This activity aims to provide training and mentoring to MSME XYZ in Bengkulu to optimize the use of social media, especially Instagram and WhatsApp, as promotional tools. Method: The implementation method of the activity begins with the preparation phase, which includes providing training materials. It is followed by the execution of the activity, which is focused on enhancing the capacity of employees in utilizing social media as a marketing strategy to expand reach and establish relationships with the target market. Evaluation is conducted by monitoring the increase in sales transactions for three months after the implementation of the promotion technique. Result: The results show a significant improvement in sales performance, indicating the success of the marketing strategy through social media story techniques.  Conclusion: The story technique has increased the number of sales transactions, demonstrated by an increase from an average of 6-8 transactions to 11-13 transactions per day.

Keywords

Social Media Stories Engagement MSEMs Social Media Training Digital Promotion Teknik Stories Media Sosial UMKM Transaksi Peningkatan Penjualan Pelatihan

Article Details

License
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

How to Cite
Yusa, M., Coastera, F. F., & Andreswari, D. (2023). Upaya Peningkatan Transaksi Penjualan melalui Teknik Promosi Stories untuk Meningkatkan Penjualan pada UMKM XYZ. Jurnal SOLMA, 12(3), 1635–1642. https://doi.org/10.22236/solma.v13i1.12850
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abi, Y. I., Melinda, T. F., & Sari, D. R. (2022). Pengaruh Teknologi Informasi dan Modal Kerja terhadap Daya Saing UMKM di Kota Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(S1), 273–280. https://doi.org/10.37676/ekombis.v10is1.2050
  2. Aditya, R., & Rusdianto, R. Y. (2023). Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia, 2(2), 96–102. https://doi.org/10.55606/jppmi.v2i2.386
  3. Ardin, A., & Hidayat, R. Al. (2020). Strategi Pengembangan Umkm Meubel Di Kota Bengkulu. Jurnal Akuntansi, Keuangan Dan Teknologi Informasi Akuntansi, 1(1), 61–78. https://doi.org/10.36085/jakta.v1i1.825
  4. Arriagada, A., & Ibáñez, F. (2020). “You Need At Least One Picture Daily, if Not, You’re Dead”: Content Creators and Platform Evolution in the Social Media Ecology. Social Media and Society, 6(3). https://doi.org/10.1177/2056305120944624
  5. Ashley, C., & Tuten, T. (2015). Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement Christy. Psychology & Marketing, 32(1), 15–27. https://doi.org/10.1002/mar
  6. Coastera, F. F., Yusa, M., & Andreswari, D. (2023). Penerapan Sistem Informasi Point of Sale (Pos) Untuk Menunjang Proses Traksaksi Umkm Toko Broovape Kelurahan Sawah Lebar Baru. Jurnal Abdi Reksa, 4(1), 23–32.
  7. Deslyn Melodya, Erlin, Erni, Maggie, Meliana, Lim, I., Sinambela, F. A., & Fahlevi, R. (2023). Peningkatan Penjualan Pada Umkm Pempek Yaya House Dengan Optimasi Media Sosial. Jurnal Economina, 2(1), 64--78.
  8. Indika, D. R., & Jovita, C. (2017). Media Sosial Instagram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen. Jurnal Bisnis Terapan, 1(01), 25–32. https://doi.org/10.24123/jbt.v1i01.296
  9. Intan, T., Revia, B., & Erwita, A. (2019). Peningkatan daya saing produsen minuman herbal melalui pembuatan konten kreatif media sosial berbasis pemasaran e-marketing. Jurnal Komunikasi Profesional, 3(2). https://doi.org/10.25139/jkp.v3i2.1982
  10. Irianto, A. B. P. (2015). Pemanfaatan Social Media Untuk Meningkatkan Market Share Ukm. Teknomatika, Vol. 8, No(1), 1–12.
  11. Kristiyono, J., Patriagama, M. R., Atma, A., Septyan, I., & Hanafi, R. (2021). Pengembangan Digital Branding Kampung Hidropononik Medokan Ayu Surabaya. Prapanca Jurnal Abdimas, 1(1), 46–59.
  12. Praja, P., & Syaiful, F. L. (2021). Penerapan Sistem Digitalisasi Pada Umkm Di Desa Lubuk Pinang Kabupaten Muko-Muko, Bengkulu. Jurnal Hilirisasi IPTEKS, 4(4), 218–225. https://doi.org/10.25077/jhi.v4i4.556
  13. Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17. https://doi.org/10.21009/jpmm.001.1.01
  14. Rohadian, S., & Amir, M. T. (2019). Upaya Membangun Customer Engagement Melalui Media Sosial Instagram. Journal of Entrepreneurship, Management and Industry (JEMI), 2(4), 179–186. https://doi.org/10.36782/jemi.v2i4.1925
  15. Saerang, R. T. (2020). Analisis Pemanfaatan Media Sosial Dalam Peningkatan Daya Saing UMKM ( FOOD & BEVERAGE ) di Kota Manado. Jurnal EMBA, 8(4), 1172–1181.
  16. Sarfiah, S., Atmaja, H., & Verawati, D. (2019). UMKM Sebagai Pilar Membangun Ekonomi Bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), 137–146. https://doi.org/10.31002/rep.v4i2.1952
  17. Sinduwiatmo, K., Dewi, S. R., Bisnis, F., Sidoarjo, U. M., Bisnis, F., Sidoarjo, U. M., Bisnis, F., & Sidoarjo, U. M. (2021). Branding UMKM Melalui Media Sosial Pada Nasabah PT . BPR. The 2nd Seminar Nasional ADPI Mengabdi Untuk Negeri Pengabdian Masyarakat Di Era New Normal, 2(2), 323–325.
  18. Suci, Y. R. (2017). Perkembangan UMKM (Usaha Mikro Kecil Dan Menengah) di Indonesia. Cano Ekonomos, 6(1), 51–58.
  19. Susanti, E. (2020). Pelatihan Digital Marketing Dalam Upaya Pengembangan Usaha Berbasis Teknologi Pada Umkm Di Desa Sayang Kecamatan Jatinangor. Sawala : Jurnal Pengabdian Masyarakat Pembangunan Sosial, Desa Dan Masyarakat, 1(2), 36–50. https://doi.org/10.24198/sawala.v1i2.26588