Article Sidebar

Submitted
8 March 2023
Accepted
2 May 2023
Published
2 May 2023
Download
PDF
Statistic
Read Counter : 103 Download : 117

Downloads

Download data is not yet available.

Main Article Content

Abstract

Background: Entrepreneurship is one way to increase income for the community and open up jobs for yourself and also for others so that we will reduce the number of unemployed. Almost most of the residents are fishermen, and farmers have the opportunity to use the results of catches to be made into products produced from fish, shrimp and others, besides that there is a program to support entrepreneurship carried out by the new market village community with village funds, they managed into Bumdes. With the opportunity but not yet utilized by the community, UISU Economics Lecturers and Students carry out Community Service activities to grow and develop entrepreneurial character by utilizing digitalization media for the Pasar Baru Village, Teluk community Mengkudu District, Deli Serdang Regency. This activity was carried out at the village head's office, attended by the people of Pasar Baru Village, Teluk Mengkudu District, and Deli Serdang District, especially homemakers. Method: the implementation of this service is carried out through counseling and training through lectures, discussions, and questions and answers to service participants of Pasar Baru Village, Teluk Mengkudu District, Serdang Bedagai Regency. Results: Service participants understand utilizing existing resources in Pasar Baru Village by building community character in developing entrepreneurial spirit and using the currently developing digital media and social media. Conclusion: Villagers who participate in this service and have high motivation in entrepreneurship can create and produce productive and creative value from their natural resources and understand utilizing digitalization media as a marketing forum in entrepreneurship.

Keywords

Counseling Entrepreneurship Training Kewirausahaan Pelatihan Penyuluhan

Article Details

License
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

© 2022 Oleh authors. Lisensi Jurnal Solma, LPPM-Uhamka, Jakarta. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC BY) license. (http://creativecommons.org/licenses/by/4.0/).

How to Cite
Yusrita, Rangkuti, L. E., Br. Harahap, J., Wibowo, M. P., & Joni Barus, M. (2023). Penyuluhan dan Pelatihan: Menumbuh Kembangkan Karakter Kewirausahaan dengan Memanfaatkan Media Digitalisasi. Jurnal SOLMA, 12(1), 129–135. https://doi.org/10.22236/solma.v12i1.11251
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Damara, A. Z. (2017). Pelatihan Wirausaha untuk Meningkatkan Kompetensi Wirausaha Kelompok Pengrajin Bambu di Desa Sumberoto Kecamatan Donomulyo Kabupaten Malang. In Skripsi (p. 92). Universitas Muhammadiyah Malang.
  2. Husna, A., Nalendra, M. A. S., & Nabilah. (2021). Workshop Desain Pemasaran Digital Melalui Aplikasi Canva Dan Mobile Photographykepada Pelaku Umkm Food and Beverage Di Tiban Center Batam. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 2(1), 17–24. https://doi.org/10.31599/jstpm.v2i1.624
  3. Marti’ah, S. (2017). Kewirausahaan Berbasis Teknologi (Technopreneurship) dalam Perspektif Ilmu Pendidikan. Edutic Scientific Journal of Informatics Education, 3(2). https://doi.org/10.21107/edutic.v3i2.2927
  4. Mukrodi, Wahyudi, Sugiarti, E., Wartono, T., & Martono. (2021). Membangun Jiwa Usaha Melalui Pelatihan Kewirausahaan. Jurnal PKM Manajemen Bisnis, 1(1), 11–18.
  5. Natalita, C., & Selamat, F. (2019). Pengaruh Latar Belakang Keluarga, Kepribadian, dan Efikasi Diri Terhadap Intensi Berwirausaha Mahasiswa. Jurnal Manajerial Dan Kewirausahaan, 1(4), 778. https://doi.org/10.24912/jmk.v1i4.6564
  6. Rifqi, & Jamaaludin, J. (2020). Memanfaatkan Teknologi Digital dalam Berwirausaha di Era Globalisasi untuk Menarik Minat Generasi Milenial. 3d Annual Applied Science and Engineering Conference.
  7. Saragih, R. (2017a). Membangun Usaha Kreatif, Inovatif Dan Bermanfaat Melalui Penerapan Kewirausahaan Sosial. Jurnal Kewirausahaan, 3.
  8. Saragih, R. (2017b). Membangun Usaha Kreatif, Inovatif Dan Bermanfaat Melalui Penerapan Kewirausahaan Sosial. Jurnal Kewiraushaan, 3(2), 50–58.
  9. Sari, C. D. M., & Setiyana, R. (2020). Sosialisasi Digital Marketing pada Usaha Mikro Kecil Menengah (UMKM). Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar, 2(1), 63–73. https://doi.org/10.35308/baktiku.v2i1.2050
  10. Suminartika, E. (2022). Wirausaha Pengolahan Makanan. Dharmakarya, 11(2), 128. https://doi.org/10.24198/dharmakarya.v11i2.32524
  11. Suroto, Astuti, D. P., & Jaenudin, A. (2019). Menumbuhkan Minat Berwirausah Melalui teknologi Digital Pada Pembelajaran Kewirausahaan Mahasiswa Di Era Industri 4.0. Economic Education and Entrepreneurship Journal, 2(2), 84–95.
  12. Sya’bania, A., Zain, M. A. A., Winarno, A., & Hermawan, A. (2022). Strategi Pengembangan UMKM Dengan Pemanfaatan Digital Marketing Di Era Modernisasi (Studi Pada UMKM LAMINGO97). Jurnal Pemantik, 1, No.2(1), 134–143. https://doi.org/10.56587/pemantik.v1i2.51
  13. Tanazha, J., & Budiono, H. (2021). Pengaruh Pendidikan Kewirausahaan, Efikasi Diri, Kepribadian Dan Peran Faktor Keluarga Terhadap Niat Berwirausaha. Jurnal Manajerial Dan Kewirausahaan, 3(3), 751–761. https://doi.org/10.24912/jmk.v3i3.13207
  14. Ubaidillah, M. F. (2021). Peluang Membangun Potensi Usaha Kreatif, Inovatif dan Bermanfaat melalui Penerapan Kewirausahaan Sosial. Jumanis-Baja, 3(02), 227–239. https://doi.org/10.47080/vol1no02/jumanis
  15. Ulum, N. (2008). Pengabdian pada Masyarakat. Jurnal Etnoantro, 3(1), 130–140.
  16. Wijaya, A. A. M., Sa’ban, L. . A., Sadat, A., Nastia, & Wd. Riniati. (2021). Pelatihan Digital Marketing untuk Produk Wirausaha Mahasiswa Masa Pandemi Covid-19. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 2(2), 75–82. https://doi.org/10.31599/jstpm.v2i2.727