Main Article Content
Abstract
The development of digital technology has brought major changes to communication patterns and social behavior, including in the realm of parenting. Social media platforms, notably YouTube, have become primary sources of parenting guidance for young parents in Indonesia, replacing traditional resources such as books and direct consultations. This study aims to describe the representation of gentle parenting, as conceptualized by Sarah Ockwell-Smith, in Nikita Willy’s YouTube content, using John Fiske’s semiotic analysis framework. A qualitative research method with a descriptive analytical approach was employed, with data collected through documentation of three most-viewed videos related to gentle parenting on the “Nikita Willy Official” YouTube channel. The analysis identified Fiske’s three levels of representation: reality, representation, and ideology. Findings indicate that gentle parenting is portrayed through gentle interactions, positive communication, and an emphasis on understanding children’s emotions, avoiding physical punishment and psychological pressure. Nikita Willy’s content exemplifies empathetic, respectful, and understanding parenting practices, with clear yet supportive boundaries, aligning with Sarah Ockwell-Smith’s gentle parenting principles. These findings are supported by a literature review of journal and non-journal sources, highlighting the role of digital media in shaping modern parenting interpretations. The study concludes that Nikita Willy’s representation of gentle parenting serves as a positive reference for young parents, promoting the adoption of humanistic parenting approaches in Indonesian society, which is predominantly characterized by authoritative parenting styles.
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Article Details
References
- Abdussamad, Z. (2021). Metode Penelitian Kualitatif (Issue 1).
- Asosiasi Penyelenggara Jasa Internet Indonesia. (2024). https://apjii.or.id/berita/d/apjii-jumlah-pengguna-internet-indonesia-tembus-221-juta-orang
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- Fiske, J. (2002). Television Culture. In Television Culture. https://doi.org/10.4324/9780203133446
- Hapsari, D. K., Manalu, S. R., & Rahmiaji, L. R. (2022). Memahami motivasi, bentuk interaksi, dan manfaat bagi follower dalam mengikuti micro-influencer di media sosial instagram. Interaksi Online, 11(1), 367–386.
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- Mukarromah, F., Ari, S., & Putri, R. (2020). Analisis Deskriptif Channel YouTube Satu Persen Episode “Kunci Komunikasi Efektif Menjadi Asertif.”
- Nikita Willy Tuai Kontroversi karena Gaya Parentingnya. (n.d.). Retrieved April 15, 2025, from https://www.detik.com/sulsel/berita/d-6605852/nikita-willy-tuai-kontroversi-karena-gaya-parentingnya
- Pratama, M. A. Q., & Agustiningsih, M. D. (2023). Trend Podcast Sebagai Media Komunikasi Dan Dakwah Masa Kini Podcast Trends As Contemporary Communication and Da ’ Wah Media. 14(2), 162–173.
- Priatna, F. I., Fajri, W. H., & Novariyanti, R. R. (2024). Analisis Sentimen Masyarakat Terhadap Konten Akun Instagram PSSI : Studi Kasus pada Reaksi Terhadap Postingan Terkini. 1(1).
- Sa’idah, I., & Nisrina, R. A. (2024). Perilaku Narsis di Instagram : Studi Kasus pada Remaja Perempuan di Pamekasan. 4(1), 1–13. https://doi.org/10.36420/dawa
- Sarah Ockwell-Smith. (2021). The Gentle Parenting Book: How to raise calmer, happier children from birth to seven. In Hachette UK. https://books.google.co.id/books?hl=en&lr=&id=guQeCgAAQBAJ&oi=fnd&pg=PT8&ots=8PNJaoNBiW&sig=ON-AQ7xa_9p_cffcUetA6n__ufE&redir_esc=y#v=onepage&q&f=false
- Setyastuti, Y., Suminar, J. R., Hadisiwi, P., & Zubair, F. (2019). Millennial Moms : Social Media as The Preferred Source of Information about Parenting in Indonesia.
- Widyastuti, N. W., & Salsabila, N. A. (2023). Instagram sebagai Media Informasi bagi Ibu Milenial dalam Pemenuhan Kebutuhan Pola Asuh Anak.
References
Abdussamad, Z. (2021). Metode Penelitian Kualitatif (Issue 1).
Asosiasi Penyelenggara Jasa Internet Indonesia. (2024). https://apjii.or.id/berita/d/apjii-jumlah-pengguna-internet-indonesia-tembus-221-juta-orang
Elliot, A. J., & Maier, M. A. (2014). Color psychology: Effects of perceiving color on psychological functioning in humans. In Annual Review of Psychology (Vol. 65, pp. 95–120). https://doi.org/10.1146/annurev-psych-010213-115035
Fauzi, R. (2023). Pola Asuh Orang Tua Dalam Kajian Komunikasi : Implikasi Terhadap Hubungan Keluarga. Jurnal Bimbingan Penyuluhan Islam, 5(1), 64–88. http://repository.uinsu.ac.id/6961/1/DISERTASI HJR - UINSU MeDAN.pdf.
Fiske, J. (2002). Television Culture. In Television Culture. https://doi.org/10.4324/9780203133446
Hapsari, D. K., Manalu, S. R., & Rahmiaji, L. R. (2022). Memahami motivasi, bentuk interaksi, dan manfaat bagi follower dalam mengikuti micro-influencer di media sosial instagram. Interaksi Online, 11(1), 367–386.
Kellie, D. J., Blake, K. R., & Brooks, R. C. (2021). Behind the makeup: The effects of cosmetics on women’s self-objectification, and their objectification by others. European Journal of Social Psychology, 51(4–5), 703–721. https://doi.org/10.1002/ejsp.2767
Khosibah, S. A. (2024). Pengaruh Peran Parent Influencers Media Sosial pada Pola Asuh Orang Tua Milenial. 8(5), 926–935. https://doi.org/10.31004/obsesi.v8i5.6025
Lestari, S., Rahayu, F. A., Yashinta, E. N., Dewi, A. D., Alvianti, K. B., & Purwanto, A. (2021). Komunikasi Positif Dalam Pengasuhan Anak Prasekolah. Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming, 4(2), 195–202. https://doi.org/10.30591/japhb.v4i2.2076
Mukarromah, F., Ari, S., & Putri, R. (2020). Analisis Deskriptif Channel YouTube Satu Persen Episode “Kunci Komunikasi Efektif Menjadi Asertif.”
Nikita Willy Tuai Kontroversi karena Gaya Parentingnya. (n.d.). Retrieved April 15, 2025, from https://www.detik.com/sulsel/berita/d-6605852/nikita-willy-tuai-kontroversi-karena-gaya-parentingnya
Pratama, M. A. Q., & Agustiningsih, M. D. (2023). Trend Podcast Sebagai Media Komunikasi Dan Dakwah Masa Kini Podcast Trends As Contemporary Communication and Da ’ Wah Media. 14(2), 162–173.
Priatna, F. I., Fajri, W. H., & Novariyanti, R. R. (2024). Analisis Sentimen Masyarakat Terhadap Konten Akun Instagram PSSI : Studi Kasus pada Reaksi Terhadap Postingan Terkini. 1(1).
Sa’idah, I., & Nisrina, R. A. (2024). Perilaku Narsis di Instagram : Studi Kasus pada Remaja Perempuan di Pamekasan. 4(1), 1–13. https://doi.org/10.36420/dawa
Sarah Ockwell-Smith. (2021). The Gentle Parenting Book: How to raise calmer, happier children from birth to seven. In Hachette UK. https://books.google.co.id/books?hl=en&lr=&id=guQeCgAAQBAJ&oi=fnd&pg=PT8&ots=8PNJaoNBiW&sig=ON-AQ7xa_9p_cffcUetA6n__ufE&redir_esc=y#v=onepage&q&f=false
Setyastuti, Y., Suminar, J. R., Hadisiwi, P., & Zubair, F. (2019). Millennial Moms : Social Media as The Preferred Source of Information about Parenting in Indonesia.
Widyastuti, N. W., & Salsabila, N. A. (2023). Instagram sebagai Media Informasi bagi Ibu Milenial dalam Pemenuhan Kebutuhan Pola Asuh Anak.