Main Article Content
Islamic consumption theory has the most basic goal of an economy, namely to take blessings and benefits from it. In this study, it aims to find out how the application of consumption patterns among the Muslim millennial generation is in accordance with the consumption pattern of the Islamic economy. Of course, this research will be useful for stakeholders as a material for improvement or suggestions for implementing Islamic economics in their daily lives. The author uses a descriptive type of research and uses a literature study, which is an effort to obtain the necessary materials by reading books and relevant scientific works, including articles published in various print and electronic media. The results show that the current millennial generation is more concerned with the trends they see in social media, one of which is the TikTok application, especially the growing fashion trend. This changes the consumption pattern of the millennial generation not only trying to meet their needs (needs) but also forcing themselves to fulfill what they want (wants). So the Muslim millennial generation should apply Islamic consumption patterns in their lives. The application of this Islamic consumption theory includes ethics and principles that are in accordance with the Qur'an and Hadith.
Keywords: Islamic Consumption Theory, Muslim Millennial Generation, Descriptive Analysis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).