Strategi Branding Pariwisata Melalui Virtual Tour Berbasis Adventure Dan Buku Digital Di Pantai Jolosutro, Kabupaten Blitar
Abstract
Kabupaten Blitar memiliki potensi wisata pantai yang besar, salah satunya Pantai Jolosutro yang perlu dikembangkan dan dipromosikan secara optimal untuk meningkatkan kunjungan wisatawan. Penelitian ini bertujuan mengembangkan media promosi berupa web virtual tour berbasis ArcGIS StoryMaps sebagai upaya penguatan branding Pantai Jolosutro. Metode penelitian yang digunakan adalah Research and Development dengan pendekatan deskriptif kualitatif dan partisipatif. Tahapan pengembangan meliputi identifikasi potensi wisata, observasi lapangan, penyusunan dan kurasi konten visual, pengembangan web virtual tour, validasi bersama pengelola wisata, revisi, dan publikasi. Pendekatan partisipatif melibatkan pengelola wisata secara aktif untuk meningkatkan kapasitas digital dan keberlanjutan pengelolaan promosi destinasi. Hasil penelitian menunjukkan bahwa web virtual tour yang dikembangkan dan divalidasi mampu meningkatkan kapasitas pengelola wisata dan aparatur desa sekitar 60–70% dalam mengidentifikasi potensi, mengelola konten digital, dan memahami strategi branding destinasi. Konten promosi yang dihasilkan meliputi 15–20 foto terkurasi, 4–6 video wisata, serta beberapa titik virtual 360°. Implementasi media ini mendorong peningkatan partisipasi pengelola dalam pembaruan konten serta mempermudah wisatawan mengakses informasi dan daya tarik Pantai Jolosutro.
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References
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Li, X., Kong, W. H., & Yang, F. X. (2021). Authentic food experiences bring us back to the past: An investigation of a local food night market. Journal of Travel & Tourism Marketing, 38(3), Article 3. https://doi.org/10.1080/10548408.2021.1902910
Maharani, A. D., Islami, M. E. N., & Hermawan, H. (2024). Augmented Reality dan Pengalaman Wisata: Jurnal Kajian Pariwisata, 6(1), 64–74. https://doi.org/10.51977/jiip.v6i1.1654
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Morrison, A. (2013). Destination management and destination marketing: The platform for excellence in tourism destinations. Tourism Tribune, 28(1), Article 1.
Nihayah, A. N., Kistanti, N. R., Setyadharma, A., Pujiati, A., & Ayuntavia, A. (2023). Strategi Promosi Wisata Menggunakan Virtual Reality E-Tourism di Desa Wisata Kopeng. Surya Abdimas, 7(3), Article 3. https://doi.org/10.37729/abdimas.v7i3.3061
Polamarasetti, A. (2024). Role of Artificial Intelligence and Machine Learning to Enhancing Cloud Security. 2024 International Conference on Intelligent Computing and Emerging Communication Technologies (ICEC), 1–6. https://doi.org/10.1109/ICEC59683.2024.10837120
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Proborini, A. L., Tayibnapis, R. G., & Santi, M. R. (2024). Transformasi Immersive Promotion dengan Berbasis Metaverse dalam Periklanan Digital. Indonesian Research Journal on Education, 5(1), Article 1. https://doi.org/10.31004/irje.v5i1.2237
Retraubun, P. A., Laimeheriwa, B. S., & Pical, V. (2023). Analisis Kesesuaian dan Daya Dukung Kawasan Wisata Pantai Ngursarnadan Kabupaten Maluku Tenggara. Jurnal Ilmu dan Teknologi Kelautan Tropis, 15(1), Article 1. https://doi.org/10.29244/jitkt.v15i1.42861
Rohmah, A. N. B., Romadhona, E. P., Putri, lUQYANA A., Arifin, Z., & Sari, V. K. (2022). pembelajaran pendidikan islam melalui virtual reality (vr). Raudhah Proud To Be Professionals : Jurnal Tarbiyah Islamiyah, 7(2), Article 2. https://doi.org/10.48094/raudhah.v7i2.450
Sanjaya, K. O., & Putra, I. G. A. D. (2025). Virtual Tour Video 360 Pada Objek Wisata Unggulan Di Kecamatan Tejakula Kabupaten Buleleng. Jurnal Pendidikan Teknologi Dan Kejuruan, 22(1), Article 1. https://doi.org/10.23887/jptkundiksha.v22i1.85369
Sary, M. P., Putri, M. L., Sutjipto, V. W., Sutiyono, C. A. P., & Aulia, F. (2025). Penyuluhan Pelestarian Lingkungan Melalui Film Animasi Pada Anak-Anak Di Wilayah Ciliwung. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 8(1), 204–213. https://doi.org/10.24198/kumawula.v8i1.56793
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Sousa, N., Alén, E., Losada, N., & Melo, M. (2024). Virtual Reality in Tourism Promotion: A Research Agenda Based on A Bibliometric Approach. Journal of Quality Assurance in Hospitality & Tourism, 25(2), 313–342. https://doi.org/10.1080/1528008X.2022.2112807
Stylianou, C., Pipyros, K., & Aslanides, A. (2025). Rural place branding through social media: A stakeholder strategy perspective. Worldwide Hospitality and Tourism Themes, 17(1), 62–76. https://doi.org/10.1108/WHATT-12-2024-0297
Sumarmi, Kurniawati, E., Aliman, M., (2020). Community Based Tourism (Cbt) To Establish Blue Economy And Improve Public Welfare For Fishing Tourism Development In Klatak Beach, Tulungagung, Indonesia. GeoJournal of Tourism and Geosites, 31(3), Article 3. https://doi.org/10.30892/gtg.31307-530
Sumarmi, S., Bachri, S., Putra, A. K., Hakiki, A. R. R., Hidiyah, T. M., & Osman, S. (2023). Pengembangan Web Virtual Tour Berbasis Adventure Untuk Branding Pantai Perawan Di Kabupaten Malang. Jurnal Praksis dan Dedikasi Sosial (JPDS), 6(2), 172. https://doi.org/10.17977/um032v6i2p172-183
Sumarmi, S., Irawan, L. Y., Arinta, D., Suprianto, A., Kurniawati, E., Graciani, H., Marlina, M., Fahim, N. B. A., , Arif, M., Sholeha, D. W., & Shaherani, N. (2024). Tourism Development Strategy Based On Environmental Services With Integrated Coastal Zone Management (ICZM) To Achieve Sustainable Development Goals (SDGS) In Jolosutro Beach Of Blitar Regency Indonesia. GeoJournal of Tourism and Geosites, 55(3), 1377–1391. https://doi.org/10.30892/gtg.55338-1310
Suni, M. A., & Suni, A. N. (2023). Pemanfaatan ArcGIS Story Maps Sebagai Media Informasi dan Penyuluhan COVID-19 di Kota Palu: Utilization of ArcGIS Story Maps as a Media for Information and Counseling on COVID-19 in Palu City. Vivabio: Jurnal Pengabdian Multidisiplin, 5(3), Article 3. https://doi.org/10.35799/vivabio.v5i3.50069
Wicaksono, A. K. G., & Tolle, H. (2021). Aplikasi Wisata Virtual Pantai Balekambang dan Watu Leter di Malang Raya dengan Lingkungan Suasana Terintegrasi. Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer, 5(8), 3555–3562.
Yesicha, C., Nurjanah, N., Ismandianto, I., Suyanto, S., Syaroni, U., Nasution, B., & Putri, W. E. (2025). The Intersection of Digital Marketing and Sustainable Tourism: A Study on Tour de Siak’s Promotion and Environmental Awareness. E3S Web of Conferences, 611, 02005. https://doi.org/10.1051/e3sconf/202561102005
Yung, R., Khoo-Lattimore, C., & Potter, L. E. (2021). Virtual reality and tourism marketing: Conceptualizing a framework on presence, emotion, and intention. Current Issues in Tourism, 24(11), 1505–1525. https://doi.org/10.1080/13683500.2020.1820454
Authors
Sumarmi, Kurnia Putra, A., Arinta, D., Wibowo, N. A., Arif, M., & Shaherani, N. (2026). Strategi Branding Pariwisata Melalui Virtual Tour Berbasis Adventure Dan Buku Digital Di Pantai Jolosutro, Kabupaten Blitar. Jurnal Geografi, Edukasi Dan Lingkungan (JGEL), 10(1), 158–172. https://doi.org/10.22236/jgel.v10i1.18928
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