KOMUNIKA

Representasi Daerah Istimewa Yogyakarta dalam Film Merindu di Jogja pada Konten YouTube @PaniaradyaKaistemewaan

Wirda Amalia Sholihah — 2025-07-30

Daerah Istimewa Yogyakarta (DIY) has become a popular tourist destination in Indonesia, and this popularity is further enhanced by films as a promotional medium. The short film Merindu di Jogja, uploaded to the YouTube channel @PaniaradyaKaistimewaan on June 8, 2024, is one such example that centers its narrative on Yogyakarta. Based on this phenomenon, this study aims to explore the representation of DIY in the film Merindu di Jogja using a qualitative method with text analysis. The author selected six scenes for examination through John Fiske’s semiotic analysis, which is divided into three levels: the level of reality, the level of representation, and the level of ideology. The findings of this study show that Merindu di Jogja primarily introduces DIY. At the level of reality, DIY is visually represented through codes of appearance, behavior, and environment to illustrate the customs, culture, geography, history, and philosophical axis of Yogyakarta. The level of representation is conveyed through technical codes such as lighting, cinematography, music, and sound to strengthen the impressions or realities depicted in the film, helping viewers to grasp the meaning of each scene. Meanwhile, at the level of ideology, the actions and behavior of the main character, Regita, seek to portray DIY as a nationalist region that embodies Pancasila ideology in daily life. Furthermore, the semiotic elements representing DIY suggest that this film serves as a tool to promote DIY as an attractive, authentic tourist destination capable of offering memorable experiences.

Komunikasi Partisipatif Masyarakat dalam Program Pemerintah Kota Bogor untuk Pengurangan Sampah Plastik

Firli Diyanira Ramadanti — 2025-07-30

This study explores the impact of participatory communication on the Bogor City Government's plastic waste reduction initiatives. Plastic waste poses a considerable challenge in Bogor, with daily generation reaching 779.81 tons in 2024, of which 15-20% is plastic. The research involved semi-structured interviews with five diverse individuals (students, workers, housewives, neighborhood leaders, and running club members) and an online survey of 56 respondents across different Bogor areas. Interview findings reveal that while residents are aware of waste's adverse effects and have personal efforts to reduce plastic, their engagement in government programs is hindered by unclear information regarding program specifics (such as location and timing) and inconsistent outreach. Questionnaire data supports these observations; most respondents learned about programs through neighborhood heads or official government social media, yet many could not participate due to inadequate information and invitations. Although a significant majority (82.1%) believe public participation is vital for program success, a large portion (62.5%) are unaware of how to submit feedback, and over half (51.8%) feel their input is not acted upon. The government's program implementation and public engagement are perceived as suboptimal, leading the community to desire regular meetings and stricter enforcement of regulations. In essence, a notable disconnect exists between government programs and public involvement due to ineffective participatory communication. Therefore, recommendations include strengthening clear information channels, leveraging neighborhood leaders' roles, developing accessible two-way communication mechanisms, improving implementation consistency and follow-up, launching creative educational campaigns, and fostering inter-stakeholder collaboration for sustainable waste management.

Representasi Gentle Parenting dalam Konten YouTube: Studi Semiotika Kanal Nikita Willy Official

Mayang Sari Gucci — 2025-07-30

The development of digital technology has brought major changes to communication patterns and social behavior, including in the realm of parenting. Social media platforms, notably YouTube, have become primary sources of parenting guidance for young parents in Indonesia, replacing traditional resources such as books and direct consultations. This study aims to describe the representation of gentle parenting, as conceptualized by Sarah Ockwell-Smith, in Nikita Willy’s YouTube content, using John Fiske’s semiotic analysis framework. A qualitative research method with a descriptive analytical approach was employed, with data collected through documentation of three most-viewed videos related to gentle parenting on the “Nikita Willy Official” YouTube channel. The analysis identified Fiske’s three levels of representation: reality, representation, and ideology. Findings indicate that gentle parenting is portrayed through gentle interactions, positive communication, and an emphasis on understanding children’s emotions, avoiding physical punishment and psychological pressure. Nikita Willy’s content exemplifies empathetic, respectful, and understanding parenting practices, with clear yet supportive boundaries, aligning with Sarah Ockwell-Smith’s gentle parenting principles. These findings are supported by a literature review of journal and non-journal sources, highlighting the role of digital media in shaping modern parenting interpretations. The study concludes that Nikita Willy’s representation of gentle parenting serves as a positive reference for young parents, promoting the adoption of humanistic parenting approaches in Indonesian society, which is predominantly characterized by authoritative parenting styles.

Eksplorasi Strategi Presenter dalam Memicu Transaksi di Live Shopping Tik Tok

Teguh Setiawan I.S — 2025-07-30

Live shopping is an innovative form of digital marketing that combines real-time interaction with the convenience of online shopping. This study aims to explore the communication strategies used by presenters to trigger purchasing transactions on the TikTok Live Shopping platform. Using a qualitative approach and respondent perception analysis, the findings reveal that product knowledge, direct interaction, and delivery style significantly influence consumer buying interest. Presenters who can convey information persuasively, create interactive engagement, and effectively utilize platform features have a greater potential to boost conversion rates. Facial expressions, body gestures, and vocal tone also serve as crucial nonverbal elements that affect emotional responses from viewers. Additionally, promotions, discounts, and detailed product presentations are the main attractions that draw audience attention during live sessions. TikTok, as an entertainment-based platform, allows for more expressive and personal communication strategies. Therefore, the success of live shopping on TikTok highly depends on the presenter’s ability to build dynamic two-way communication. This study concludes that presenter communication strategies are central to creating an effective digital shopping experience. The findings contribute significantly to the development of live streaming-based marketing strategies in the digital economy era.

Peran Storytelling dalam Membentuk Narasi yang Berdampak pada Era Digital

Suryadi Ali Wahyudi — 2025-07-30

Storytelling, particularly in the form of digital storytelling, has evolved into a highly effective tool for building emotional connections and influencing audience decisions in the digital age. This study aims to analyze the role of storytelling in shaping audience perception and decisions, as well as the essential elements in digital storytelling. The method used is a literature review analyzing various sources related to digital storytelling, storytelling techniques, and its impact on social media audiences. The findings show that elements such as exposition, triggering actions, climax, falling actions, and resolution play a significant role in effectively conveying messages and capturing the audience's attention. Techniques such as the use of voice, vocal and body expressions, verbal imagery, and facial animation have been shown to enrich the audience experience and increase engagement on social media. Additionally, storytelling proves to be effective in simplifying complex messages, building emotional connections, and facilitating audience decision-making. In conclusion, storytelling is an effective tool for building personal branding, increasing audience interaction, and driving actions such as purchases or donations on digital platforms.

Penerapan Teori Penetrasi Sosial dalam Analisis Komunikasi Interpersonal Keluarga Non-Biologis pada Family by Choice

Cindyka Ardelia Putri — 2025-07-30

This research aims to analyze the dynamics of interpersonal communication within non-biological families through the Korean drama "Family by Choice," using the Social Penetration Theory by Altman and Taylor as an analytical framework. The phenomenon of non-biological families is increasingly common in society due to several factors. Therefore, interpersonal communication is essential to foster self-disclosure and emotional closeness in the process of relationship development. The drama "Family by Choice" represents the communication processes in non-biological families as a reflection of this social phenomenon. This qualitative study employs documentation techniques, and the findings are analyzed through a process of categorization and interpreted according to the stages of relationship development: orientation, exploratory effective, effective, and stable. The results show the development of relationships among characters in accordance with these theoretical stages, beginning with general and awkward conversations, personal information disclosure, involving feedback and suggestions on discussed topics, until achieving emotional closeness and high trust. These findings illustrate how interpersonal communication in media is portrayed based on real processes in social life. This research reinforces the relevance of social penetration theory as a communication analysis tool in audiovisual works and contributes to the development of studies on interpersonal communication and representations in popular media.

Analisis Campaign #FindYourShade dalam Inklusivitas Perempuan di Iklan Video Marketing Instagram @TirTir_Global

Christina Tandaju — 2025-07-30

One of the main beauty standards for women shaped by media construction is that women must have fair, clean skin. TirTir, through the beauty campaign #FindYourShade, promotes cosmetic products to support skin tone diversity and emphasizes that all women are beautiful. The aim of this research is to examine how women are represented as part of the inclusivity message in the #FindYourShade TIRTIR marketing video. The research uses a qualitative semiotic method by Roland Barthes to analyze how media constructs inclusivity through the representation of diverse women, which can also be seen as part of the feminist movement. The research findings show that in the #FindYourShade marketing video on Instagram @tirtir_global, inclusivity messages about beauty for women from various backgrounds, races, ethnicities, and skin tones are represented.