1.
Akbari DA, Sumarwan U, Hasanah N, Edison RE. Comparing the Effectiveness of Human and AI-Generated Endorsers in Advertising Campaigns. AJEB [Internet]. 2023 Sep. 30 [cited 2025 Dec. 5];7(2):143-52. Available from: https://journal.uhamka.ac.id/index.php/agregat/article/view/12491