Trifiyanto, Kabul, Wahyuni Windasari, and Tuti Zakiyah. “Building A Consumer-Based Brand Equity Through Brand Personality In E-Commerce”. Agregat: Jurnal Ekonomi dan Bisnis 5, no. 1 (October 13, 2021): 128–140. Accessed November 23, 2024. https://journal.uhamka.ac.id/index.php/agregat/article/view/6622.