TRIFIYANTO, K.; WINDASARI, W.; ZAKIYAH, T. Building A Consumer-Based Brand Equity Through Brand Personality In E-Commerce. Agregat: Jurnal Ekonomi dan Bisnis, [S. l.], v. 5, n. 1, p. 128–140, 2021. Disponível em: https://journal.uhamka.ac.id/index.php/agregat/article/view/6622. Acesso em: 5 nov. 2024.