The Role of Ecommerce Adoption in Influencing The Increasing Income of Small and Micro Enterprises (MSEs) During The Covid-19 Pandemic
Abstract
The COVID-19 pandemic has devastated the world economy, including Indonesia. Large-scale social restrictions as a consequence of preventing the spread of the COVID-19 virus have hampered the economy. Micro and small enterprises (MSEs) are the sectors most affected by the COVID-19 pandemic. On the other hand, the eCommerce survey showed that 24.20 percent of businesses claimed to have experienced an increase in income during the COVID-19 pandemic. This study aims to (1) find out the extent to which eCommerce adoption and income increased in MSEs during the COVID-19 pandemic; (2) looking for the effect of eCommerce adoption on MSEs on increasing MSE income during the COVID-19 pandemic; (3) knowing which items of eCommerce adoption have a significant effect on increasing MSE income; and (4) find out how big the opportunity to increase the income of each eCommerce adoption item compared to businesses that do not adopt eCommerce. This study uses descriptive analysis and binary logistic regression. The researched eCommerce adoption is seen from three dimensions, namely online sales media, training related to the use of information technology for digital marketing, and the speed of eCommerce adoption. All variables of eCommerce adoption that were studied using binary logistic regression proved to have a significant effect on increasing revenue. Of all eCommerce adoption items, eCommerce businesses that use instant messages as a sales medium, had the opportunity to experience an increase in revenue during the COVID-19 pandemic by 2.41 times compared to businesses that do not use instant messages.
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References
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Zhang, M. Z. (2022). Manufacturing firms’ E-commerce adoption and performance: evidence from a large survey in Jiaxing, China. Information Technology and Management. doi:https://doi.org/10.1007/s10799-022-00357-9
Agyeman, F. O. (2022). Comprehending The Globalization and Performance of E-Commerce Businesses: Evidence from E-Commerce Companies. Asian Journal of Advances in Research, 14(1), 13-28.
Aisyah, F. D. (2022). Faktor-Faktor Yang Mempengaruhi Adopsi E-Commerce Dan Dampaknya Pada Kinerja UMKM Di Masa Pandemi Covid-19 (Studi Kasus Pelaku UMKM Di Kecamatan Singosari Kabupaten Malang). e_Jurnal Ilmiah Riset Akuntansi, 11(01), 57-68.
Ausat, A. A. (2022). Analisis Faktor yang Berpengaruh pada Adopsi E-Commerce dan Dampaknya Bagi Kinerja UKM di Kabupaten Subang. Jurnal Teknologi Informasi dan Ilmu Komputer, 9(2), 333-346.
BPS. (2019). Analisis Hasil Sensus Ekonomi 2016 Lanjutan, Potensi Peningkatan Kinerja Usaha Mikro Kecil. Jakarta: Badan Pusat Statistik.
BPS. (2020). Analisis Isu Terkini 2020. Jakarta: Badan Pusat Statistik.
BPS. (2021). Statistik E-Commerce 2021. Jakarta: Badan Pusat Statistik.
Bravo, R. S. (2022). How Does a Pandemic Disrupt the Benefits of eCommerce? A Case Study of Small and Medium Enterprises in the US. Journal of Theoretical and Applied Electronic Commerce Research, 17(2), 522-557. doi:https://doi.org/10.3390/jtaer17020028
Büttner, O. B. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour: An International Research Review, 7(1), 35-50.
Cyntia, A. (2012). Pengaruh Promosi Aksesoris Melalui Facebook dan Twitter Terhadap Laba Penjualan [Skripsi]. Surakarta.
Evans, D. B. (2021). Social Media Marketing the Next Generation of Business Engagement. Wiley Publishing, Inc.
Handaruwati, I. (2017). Pengaruh Media Sosial Terhadap Penjualan Produk Camilan Lokal Secara Online. Buletin Bisnis dan Manajemen, 3(1), 41-52. doi:http://dx.doi.org/10.47686/bbm.v3i1.36
Hosmer, D. W. (2013). Applied Logistic Regression 3rd ed. Canada: Jhon Wiley & Sons, Inc.
Informatika, K. I. (2022). Retrieved from https://survei.literasidigital.id/dashboard-literasi-digital
Kautsarina. (2013). Pemasaran Elektronik Melalui Aplikasi Jejaring Sosial (Survei Pelaku UKM di Provinsi Jambi dan Bengkulu. Jurnal Studi Komunikasi Dan Media, 17(2), 135 – 147.
Kim, H. d. (2009). The Impact of Website Quality On Information Quality, Value, And Loyalty Intentions in Apparel Retailing. Journal of Interactive Marketing, 221-133.
Kiranti, S. (2022). Optimalisasi Media Sosial Instagram dalam Meningkatkan Penjualan Pada Café Kopi di Depok. Asian Journal of Accounting and Information Management, 7-11.
Krisnawati, I. U. (2019). Strategi Digital Marketing dalam Perdagangan Hasil Tani untuk Meningkatkan Pendapatan Kabupaten Karawang. Jurnal Ilmiah Ekonomi Global Masa Kini.
Lai, X. &. (2018). A simple test procedure in standardizing the power of HosmerLemeshow test in large data sets. Journal of Statistical Computation and Simulation, 88(13), 2463-2472. doi:https://doi.org/10.1080/00949655.2018.1467912
Lestari, T. D. (2021). Peran Media Penjualan Terhadap Pendapatan E-Commerce Pada Usaha Mikro. Jurnal Ekonomi dan Manajemen, 19(2), 150-157.
Nattino, G. P. (2020). Assessing the goodness of fit of logistic regression models in large samples: A modification of the Hosmer‐Lemeshow test. Biometrics, 549 - 560.
Nuramalina, N. (2022). Faktor yang Mempengaruhi Minat Adopsi E-Commerce dan Pengaruhnya Pada Tingkat Penjualan UMKM di Surakarta. Jurnal Ilmu Manajemen Retail (JIMAT) . doi:ttps://doi.org/10.37150/jimat.v3i1.1485
Nyarko, B. M. (2022). Influences of E-commerce Adoption on Sales performance among Agrochemical Input Dealers in the Ghanaian City. Cogent Business & Management, 9(1). doi:https://doi.org/10.1080/23311975.2022.2038763
Pratama, M. I. (2022). nalisis Orientasi Kewirausahaan dan Adopsi E-Commerce Dalam Meningkatkan Kinerja UMKM Pada Masa Pandemi Covid-19. Management Studies and Entrepreneurship Journal (MSEJ), 3(3), 1450–1459. doi:https://doi.org/10.37385/msej.v3i3.556
Puspitarini, D. S. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi. Jurnal Common, 3(1), 71-80.
Rahayu, R. d. (2017). E-commerce Adoption by SMEs in developing countrie: evidence from Indonesia. Eurasion Bus Rev, 7, 25-41. doi:https://doi.org/10.1007/s40821-016-0044-6
Ratmono, R. D. (2022). In the Middle of the Covid-19 Pandemic, Using the Marketplace as a Promotional Medieum to Increase Sales. Academy of Strategic Management Journal, 1-5.
Santoso, D. H. (2022). The Resistance to Adopting Online Marketplace: The Influence of Perceived Risk and Behavioral Control of Small and Medium Enterprises in Indonesia. Communication and Information Technology Journal, 16(1), 53-68. doi:https://doi.org/10.21512/commit.v16i1.7858
Sudirwo, S. N. (2021). Pemanfaatan Instagram bagi Pengembangan Pemasaran Usaha Mikro Kecil dan Menengah di Banjarbaru. Jurnal Riset Inspirasi Manajemen dan Kewirausahaan, 5(1), 50-57.
UNCTAD. (2018). The UNCTAD B2C E-COMMERCE INDEX 2017. United Nations Conference on Trade and Development.
UNCTAD. (2019). The UNCTAD B2C E-COMMERCE INDEX 2018 Focus on Africa. United Nations Conference on Trade and Development.
UNCTAD. (2021). The UNCTAD B2C E-COMMERCE INDEX 2020 Spotlight on Latin America and the Caribbean. United Nations Conference on Trade and Development.
Yot Amornkitvikai, Y. A. (2022). Barriers and Factors Affecting the E-Commerce Sustainability of Thai Micro-, Small- and Medium-Sized Enterprises (MSMEs). Sustainability, 14(14), 8476. doi:https://doi.org/10.3390/su14148476
Yu, W. X. (2017). A modified Hosmer–Lemeshow test for large data sets. Communications in Statistics - Theory and Methods, 11813 - 11825.
Yuhadisi, S. &. (2021). Penerapan Metode Modifikasi Hosmer-Lemeshow Test pada Model Regresi Logistik Data Penderita Penyakit Hipertensi. Prosiding Statistika, Seminar Penelitian Sivitas Akademika Unisba, 7. doi:http://dx.doi.org/10.29313/.v7i1.25541
Zhang, M. Z. (2022). Manufacturing firms’ E-commerce adoption and performance: evidence from a large survey in Jiaxing, China. Information Technology and Management. doi:https://doi.org/10.1007/s10799-022-00357-9
Authors
Kusumatrisna, A. L., & Projo , N. W. K. (2024). The Role of Ecommerce Adoption in Influencing The Increasing Income of Small and Micro Enterprises (MSEs) During The Covid-19 Pandemic. Agregat: Jurnal Ekonomi Dan Bisnis, 8(1), 9–24. https://doi.org/10.22236/agregat_vol8.i1/16253
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