The Diffusion of Shopping Innovation in Metaverse: Opportunities and Challenges in Indonesia

Emaridial Ulza, Mohammad Hamsal, Asnan Furinto, Rano Kartono

Abstract

In the future, the development of the artificial world (Metaverse) is expected to affect how consumers spend and will affect geopolitical, socioeconomic, and education. The Research wants to describe how these three things become challenges and opportunities for companies and governments in developing business in the second life metaverse by looking at the diffusion of innovation theory

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Authors

Emaridial Ulza
emaridialulza@gmail.com (Primary Contact)
Mohammad Hamsal
Asnan Furinto
Rano Kartono
Ulza, E., Hamsal, M., Furinto, A., & Kartono, R. (2022). The Diffusion of Shopping Innovation in Metaverse: Opportunities and Challenges in Indonesia. Agregat: Jurnal Ekonomi Dan Bisnis, 6(2), 130–140. Retrieved from https://journal.uhamka.ac.id/index.php/agregat/article/view/10069
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